How To Remove The Risk of Hiring Your Law Firm!
How To Use Your Facebook Page Profile and Group Profile to Get More Law Clients
How To Use Your Facebook Page Profile and Group Profile to Get More Law Clients
What Your Law Firm Needs in Order to Excel is Great Marketing!
Ideas to Market Your Law Firm
No matter how long your law firm has been around, or the amount of experience that your best attorneys have, you still have to compete with a ton of other law firms in and around your area. These days, whenever a person is injured in an accident through someone else’s negligence, get into criminal trouble, or find themselves in any other situation that requires the services of a qualified attorney, the first that they do is turn to the internet. What that person types in something like, “attorneys near me,” he or she is going to get more possible lawyers to hire that you can shake a pointed stick at! Try it yourself to see how much competition you have out there. Imagine that person who is looking for a lawyer seeing all those results and having to choose from them. Imagine that your law firm is one of those results. How would you stand out from the rest so that it is your law firm that gets clicked on instead of all the rest? Law firm marketing is the answer, and here are a few tips to help you do just that.
- You Have to Utilize SEO
You might have heard about SEO before but are not quite sure about what it is. Search Engine Optimization (SEO) has to do with making particular changes to the content of a website so that search engines will be drawn to it when people enter certain search items. The ultimate goal is to get your website’s “ranking” as high as possible so that it appears on the first page of a search’s results. Getting to that first page is crucial because most people never navigate to the second page of the results that they get. Of course, this is not so easy to accomplish and requires the services of SEO experts who know precisely what they are doing. There are a ton of ways to measure your SEO success, but the right agency will know the best metrics to track for your law firm and the best way to show you the impact of your marketing budget.
- The Importance of Quality Content
Once you get potential clients to click on your website, the goal is to keep them there and get them to contact you for a consultation. It is essential that your website contains quality content in order to achieve this; otherwise, your visitors might shake their heads and leave and go straight to your competition. No matter what area of law you happen to focus on, your content should be clear and right to the point. Keep in mind that, in most cases, you will be dealing with regular people who do not understand the legal jargon and will not put up with overcomplicated text. Your content should also be very easy for your visitors to navigate so that they get to the part that concerns them without any hassles.
- PPC advertising can help a lot
Pay-per-click (PPC) advertising is a great idea that works wonders. PPC is basically a way to pay Google to list your ads at the top of web searches. It works well because it highlights your firm to potential clients, basically making you look great. You can choose to utilize campaigns that target specific potential clients such as those who have already visited your website but did not call you for a consultation for one reason or another.
- Use the power of social media
We all know how powerful social media has become and not just when it comes to socializing. Just about any business that you can think of is now active on social media and that can make the difference between being profitable and not. Of course, Facebook is the most powerful social network of them all so you should be present on it; but you might want to have a presence on other specific social networks depending on what area of law you focus on. For example, if you focus on bankruptcy and other financial areas of law, LinkedIn is definitely a social networking site that you should be on!
- Email marketing is still around!
Anyone in marketing will tell you that despite some people thinking that email marketing is dead, it is still very much alive for one reason alone: it works!
You can get more information here: https://socialfirestarter.com
Social Firestarter
619-607-4300
Follow Us On Social Media
https://twitter.com/sfsmarketing
https://www.youtube.com/channel/UCbRE2UVB83CCo4S9rFgZn0Q?reload=9
Mobile marketing benefits for law firms
Mobile marketing is one of the best ways to increase business and has been showing favorable results when used for law firms. If you are looking for an effective way to increase business, finding a good law firm marketing platform should be your number one priority. Mobile use has become a necessity to many users around the world, if your firm is not taking advantage of all the mobile marketing tools out there, you are simply limiting your potential to find and attract customers that are looking for your services. Research indicates that consumers spend between 3 to 5 hours daily on their phones. Potential customers are constantly looking for your services, but may never find them if your business is not being promoted through mobile outlets. With all the modern advancements, many companies have a higher chance of targeting potential customers through mobile applications rather than desktop applications. Some of the best mobile marketing options include mobile devices marketing and text message marketing.
Text message marketing tools
After potential clients have found your site, you can guarantee their business by providing a method in which the can quickly receive notifications and promotions. SMS marketing is a great option to build and expand your referral program. Consumers prefer speed and convenience when it comes to communication and SMS is great for that. Through text marketing, your law firm can create a personal communication with clients while increasing brand loyalty and product engagement.
Website Marketing Applications
Recent studies indicate that about 60% of global mobile consumers use their mobile phones to access the internet. The key to website marketing is creating a site that is mobile-friendly, otherwise, your law firm can be at risk of dropping down search engine rankings.
Social and Google Marketing
Another great way to target potential customers and increase overall business is through social ads and Google advertisements. Social and Google advertisements require you to pay to target potential clients in certain geographic areas. This method is great for law firms as they can advertise their services directly to injured victims or other clients searching for similar attorney services.
The best mobile marketing strategy your law firm should focus on is one that helps your firm rank higher on search engines while generating more leads. Making sure your website is responsive is highly important, by doing so you can target both mobile and desktop users. Making sure your website runs smoothly and fast is another great way to conserve users and expand your business. Optimizing your firm’s output is also very important. This can be done through Google search, business listing review sites and voice search applications. Making sure your website works properly will create a good impression on potential customers.
Making sure your website is optimized for mobile users is the key to ensure your business continues to grow. Mobile marketing will allow your firm to reach more customers and stay ahead of the competition. If you are looking for more tips on how you can improve your mobile marketing strategy or need help getting started with mobile marketing visit the following link https://socialfirestarter.com
Social Firestarter
619-607-4300
Follow Us On Social Media
https://twitter.com/sfsmarketing
https://www.youtube.com/channel/UCbRE2UVB83CCo4S9rFgZn0Q?reload=9
https://www.facebook.com/groups/marketingforlawyers/
The Most Sustainable Traffic Source For Immigration Lawyers
I was recently asked on my forum: “In your opinion what is the most sustainable traffic source to capture leads interested in immigration through investment in real estate?”
This is an interesting one. Just by using Facebook you can easily target people for immigration. You login to Facebook and target celebrities that are famous in the countries you want to target.
Who are the famous people?
Let’s say you want to target Brazil. You need to first determine who is famous in Brazil. We are not talking about obvious people like soccer players like Neymar. We are not talking about people in Brazil that Americans like. You need to figure out who is from Brazil that Brazilians like. People that Brazilians support and love because they represent Brazil.
Once you figure out who they are, you target them This is who you support, and you shine their brand.
Now you can start niching down into all the other things like real estate. Run your Facebook ads and target those people who like celebrities who are only popular in Brazil or wherever you targeted. Repeat these practices with all of the areas you are interested in. (Don’t try China because they do not use Facebook in China.) You will find this method of sustainable traffic is the best you find. Once you get going, you will also find it easy to do. Keep your focus on immigration leads for people who are interested in real estate. Of course, you can use this tactic for other marketing opportunities too.
The Quickest & Most Effective SEO Wins For Lawyers!
So, you want to know some quick and easy SEO wins? This is always a hot topic. Let’s go over a few of them now.
Search and Connect
You will want to conduct a series of Google searches. Search whatever you do in your field. For example, you could search DUI lawyers, Houston or Personal Injury Attorney, Boston. Search your field. Then make a note of the sites that show up at the top of the screen. Look at what categories the law firms that are ranking actually have. Then you want to make sure that you match those categories. Keep in mind, Google liked their choices, so that is a big win.
Google My Business
Take out your cell phone (it must be your cell) and walk around taking pictures. You need 20 indoor pictures and 20 outdoor pictures. Upload them to your Google My Business profile
When you upload the photo section of yu Google My Business account and make sure the location data is actually stored on your Google My Business profile.
Establish yourself in the community
Join as many local organizations as you can that have directory listing. Join the local Better Business Bureau, the local chapter in the Chamber of Commerce, and any other business listing that has searchable capabilities. Look for local directories and listings where you can get your name, your address, your phone number, your website in there and then join some local bar associations as well. That local prominence will do a lot for you. Those are probably three quick SEO wins that you can get that any lawyer can do, and you don’t need a marketing company for.
These are all quick tools that will effectively give you SEO wins.
