The Best Ways To Measure SEO Results for Lawyers


What’s the best way to measure results from SEO? Is it page rank, traffic or what?


Page rank is actually something that’s a pretty old term. Google started hiding page rank a long time ago. So, you actually can’t find out the page rank of a website anymore. But honestly, for my clients, the way that we judge if it is number one is phone calls. Because, if you have a million hits on your website but nobody’s calling you, and nobody has picked up the phone and booking a consultation, then it really doesn’t matter. Traffic and rankings are a good indicator that things are working but at the end of the day, it is all about phone calls. That’s how we judge all the campaigns for our clients.