attorney marketing

How To Build a Lawyer Marketing Funnel For Personal Injury Lawyers

How To Remove The Risk of Hiring Your Law Firm!

How To Use Your Facebook Page Profile and Group Profile to Get More Law Clients

I was recently asked on my forum: “In your opinion what is the most sustainable traffic source to capture leads interested in immigration through investment in real estate?”

This is an interesting one. Just by using Facebook you can easily target people for immigration. You login to Facebook and target celebrities that are famous in the countries you want to target.

Who are the famous people?

Let’s say you want to target Brazil. You need to first determine who is famous in Brazil. We are not talking about obvious people like soccer players like Neymar. We are not talking about people in Brazil that Americans like. You need to figure out who is from Brazil that Brazilians like. People that Brazilians support and love because they represent Brazil.

Once you figure out who they are, you target them This is who you support, and you shine their brand.

Now you can start niching down into all the other things like real estate. Run your Facebook ads and target those people who like celebrities who are only popular in Brazil or wherever you targeted. Repeat these practices with all of the areas you are interested in. (Don’t try China because they do not use Facebook in China.) You will find this method of sustainable traffic is the best you find. Once you get going, you will also find it easy to do. Keep your focus on immigration leads for people who are interested in real estate. Of course, you can use this tactic for other marketing opportunities too.

So, you want to know some quick and easy SEO wins? This is always a hot topic. Let’s go over a few of them now.

Search and Connect

You will want to conduct a series of Google searches. Search whatever you do in your field. For example, you could search DUI lawyers, Houston or Personal Injury Attorney, Boston. Search your field. Then make a note of the sites that show up at the top of the screen. Look at what categories the law firms that are ranking actually have. Then you want to make sure that you match those categories. Keep in mind, Google liked their choices, so that is a big win.

Google My Business

Take out your cell phone (it must be your cell) and walk around taking pictures. You need 20 indoor pictures and 20 outdoor pictures. Upload them to your Google My Business profile

When you upload the photo section of yu Google My Business account and make sure the location data is actually stored on your Google My Business profile.

Establish yourself in the community

Join as many local organizations as you can that have directory listing. Join the local Better Business Bureau, the local chapter in the Chamber of Commerce, and any other business listing that has searchable capabilities. Look for local directories and listings where you can get your name, your address, your phone number, your website in there and then join some local bar associations as well. That local prominence will do a lot for you. Those are probably three quick SEO wins that you can get that any lawyer can do, and you don’t need a marketing company for.

These are all quick tools that will effectively give you SEO wins.

This is probably the question we are asked most often. How can you improve your law firm’s Google Rating? The easiest thing is to help your SEO company (or if you are doing your own) get reviews for your company.

Confusion, right out of the gate

The first issue you will face is that all reviews are not created equally. You will look at another company and say, “He only has 20 reviews and I have 35! Why is his rating higher on Google than mine? Here’s the deal. It is not about the number of reviews you have. It’s about the number of keywords that are used in your reviews.

You can’t write them yourself, can you?

You can’t say, Hey client. I really appreciate your business. I trust you were happy with the service you received. If so would you mind clicking here to leave me a review? Please be sure to say orange county divorce lawyer six times in the first 3 lines of text. No. But you can do the next best thing. Try this.

Ask the questions

Send your client an email. Tell them that you hope they were happy with the service you gave the. Ask them if they would give you a review. Say something along the lines of, “To make it easy for you, I will send you some basic questions. If you follow this guide you can leave your review in seconds. Thanks so much!”

Then send them this prepared questionnaire:

• What was the problem you had prior to coming to our law firm?
• Where did we represent you?
• Why did you choose our firm specifically over any other law firm?
• What did you like about working with our firm?
• What was the outcome of your case and how has your life changed since achieving this outcome?

If you ask these questions then they’ll answer them. This is an easy out for them and great tools for you.

For example:

Question: What was the problem that you had prior to coming to our law firm?

Answer: I got arrested for a DUI or I was going through a divorce.

Immediately you have your keyword.

Question: Where do we represent you?

Answer:  You represented me in Orange County, California or in Baltimore, Maryland

You got your keywords for SEO optimization and your location which will help you on Google maps.

If you want to improve your law firm’s Google rating, you have to concentrate on reviews. Often times clients intend on leaving a review, but time gets away from them. Make leaving a review easy for them and you will get what you need and your rating will reflect the change.