CASE STUDY: How We Helped One Lawyer Rank #1 On Google, Sell His Practice, And Retire in Hawaii

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Andrew Stickel

Make A Distinctive Statement

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If your business is local – and in some sense, almost every business is – you can probably enhance your online marketing efforts by identifying yourself and your business or professional practice with your city or community. It doesn’t take much more effort than you’re already putting into your online marketing, the benefits can be enormous, and you might even have some fun. How do you identify yourself as local?

You can start by writing an occasional blog post – one out of every four or five, let’s say – about a local topic. If you’re an attorney, write about the history of your local courthouse, peculiar local ordinances, or even review your favorite restaurants and local attractions. A real estate agent obviously wants to highlight the quality of life in a region and in that region’s various communities. If you review a restaurant, for example, make sure the restaurant provides a link from its own website to your review, and make sure that your review provides a link to their website. You’ll attract visitors who may want to find out more about you.

You should also consider producing videos and creating a YouTube channel, but you can do even more with video. Are your offices located on or adjacent to a famous busy street like Market Street in San Francisco or Canal or Peachtree Street in New Orleans or Atlanta? Or are you close to a noted local attraction like Central Park, Graceland, or the Las Vegas strip? Live streaming HD web cameras can be part of a powerful marketing strategy for almost any kind of business that wants to identify as “local.” A streaming webcam at a community landmark can make a distinctive statement about a business or a professional practice and its role in the community.

An experienced, professional internet marketing company can help you create the “local” content that you need, including blog posts, videos, podcasts, and more. An internet marketing company can also help you set up a streaming webcam and offer you a variety of other innovative online marketing tools. Take the time and arrange to talk with some internet marketing professionals about your many online marketing options as quickly as possible.

Backlinks in Your Community

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Especially if you are a professional such as a realtor, an attorney, or a financial advisor, it’s essential to have a website, a blog, and a comprehensive, proactive internet marketing campaign. You should be establishing your brand and online presence and offering practical and engaging content. Your options are many; video, podcasting, ebooks, and multiple websites are just a few of the online marketing tools that professionals are using successfully. But without effective backlinks, the rest of your marketing efforts could be futile.

Backlinks are links on other websites that “link back” to your own site. Good backlinks are imperative because Google determines both the number and the quality of your backlinks and ranks you accordingly. Without sufficient backlinks, your rankings plummet because Google assumes that you have nothing very interesting to offer.

An experienced internet marketing firm can help you acquire the important backlinks that you absolutely need, but an internet marketing firm cannot know your community like you do. People who operate websites with amazing numbers are close to you, in your community, and maybe even right across the street. Seek out opportunities that can lead to landing a backlink. Local schools often have sponsorship opportunities. Community organizations often have pages dedicated to local businesses that make a donation. Write guest commentaries for local publications, and seek out opportunities to speak publicly or to be interviewed by local media. Small, weekly community newspapers will often be happy to accept guest columns from local professionals, and almost all of those publications have websites that locals routinely visit.

When counting your backlinks, Google only counts reliable, high-quality pages. You can’t cheat and willy-nilly create websites solely for the purpose of backlinking. A good internet marketing firm can ensure your website has quality backlinks, but if you really want to reach effectively the potential clients who are closest to you, you’ll need to acquire a few backlinks on your own. In so many cases, just asking for a backlink does the trick. Still, if your internet marketing isn’t doing the job, speak right away with an internet marketing firm about boosting your search engine rankings. Don’t lose any more business. Make the call promptly.

Understanding The Marketing Advantages

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The power of the internet and social media to connect people was on full display at the first Republican presidential debate in August. Facebook users were able to ask questions directly to the candidates. Facebook has now also launched “Pages Messaging,” offering new ways for people and businesses to connect. The feature is being promoted as a better way for companies and professionals to connect with clients and customers.

In its own “Facebook for Business” blog post, Facebook says, “There’s a reason many people prefer to communicate with friends and family through private messaging: it’s fast and convenient. And increasingly people want to communicate with businesses in the same efficient way…. Messaging has become a preferred communication channel for people, and now people and businesses on Facebook can start real-time conversations with each other in more ways.”

Pages Messaging, for example, will allow a business to reply to a complaint on its “wall” by privately messaging the dissatisfied customer. A comment will note that the company responded privately so that other visitors to the page will know that the company handled the request. Businesses may also opt for a “Send Message” button on their Facebook advertising. The businesses that regularly respond to clients through Pages Messaging will get a complimentary badge on their page.

Still, many professionals dodge – or simply don’t fully understand – the marketing advantages provided by Facebook and other social media sites. If you’re still reticent, at least take the time to discuss your marketing needs and concerns with the professionals at an experienced internet marketing agency. If your concern is time, an internet marketing agency can handle all of your online marketing needs while you deal with clients and run your business. You have so much to gain and really nothing to lose by exploring your marketing options with the professionals at an experienced internet marketing agency. Someone is probably looking for you online right now, so don’t wait to make the call.

The Eyes Have It

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Getting your online content seen by more people’s eyes is one of your top internet marketing goals. There’s nothing wrong with paid advertising if you can afford it, but that can’t be the extent of your marketing efforts in the internet age. Getting likes, followers, “friends,” shares, and “retweets” can take time and discipline and an extra measure of patience. Honestly, building a customer base – or an online “audience” – is long and hard work. That’s why many business owners and professionals put their online marketing in the hands of a professional internet marketing firm.

The importance of content can’t be overstated, and an internet marketing firm can help you create the engaging and useful content that your audience seeks. When you need a website created from scratch, a new Facebook page established, a video or a podcast produced, or a blog that’s updated with fresh posts on a regular basis, an internet marketing firm can provide it – while you focus on your clients and your business. As you post more content online – provided that it’s high-quality content – you’ll see your business or practice rise in the search engine rankings. That drives even more traffic to your sites, and you get the “cascade effect” – you reach a tipping point where your content is shared and reshared, posted and reposted, tweeted and retweeted. The most successful internet marketers are frequently hiring new help to deal with their expanding client base.

A well-written blog, updated two or three times a week, helps you retain readers and attract new ones. If you don’t have time or a passion for writing, contact an internet marketing firm, and you can talk directly with trained professional writers who can work to serve you. You should also consider video and even creating your own YouTube channel. The under-30 generation today reads less, but millions under 30 go to YouTube every day, and you need to be reaching them. Make the call promptly to discuss your online marketing needs and ideas with a professional internet marketing firm. Even if you don’t “sign up,” you’ll come away with useful and practical ideas for the future. Don’t wait to make the call.

It’s A Long Way To The Top

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No matter what anyone tells you, there is simply no magic formula for getting to the top of the Google rankings. SEO is still important, and you must still pay attention to analytics, but there’s only one way to the top. As the late actor John Houseman used to say in the 1970s television commercials, it’s the old-fashioned way – you have to earn it. Let an experienced internet marketing company help.

The way to the top of the Google rankings is to post quality content regularly and to interact frequently with online visitors. Post often, in a number of places, and when you receive comments or questions, respond. An experienced internet marketing company can create your content – from videos and podcasts to three-times-a-week blog updates – based on your needs and wishes. You’ll need to have links to your blog posts and other content in a number of strategic spots – Facebook and LinkedIn, for example – to obtain maximum exposure. It’s a snowballing process. The more readers you have, the more your content will be liked and shared, leading to even more readers, more liking and sharing, and even more readers.

Your audience will find you if you’re precise and specific. If you are a personal injury attorney, become your region’s personal injury expert. If you are a real estate agent specializing in million-dollar-plus properties, become the expert on those properties in your market. If a prospective client enters “lawyer” or “real estate agent” into the Google search engine, you may never be at the top, but if the prospective client enters “medical malpractice attorney” or “luxury real estate for sale,” getting to the top isn’t impossible. Blogging in an honest way in your niche area will get you found by clients, prospective clients, referral sources, other bloggers, community association leaders, and journalists. It won’t happen overnight, but provided your website is attractive and the information is accurate, it will happen.

The ways that a professional internet marketing company can help are too numerous to list. From basic marketing advice to creating blog posts to shooting and posting videos, a good internet marketing firm can do it all on your behalf. Don’t wait another day to obtain the help you need to get to the top. Talk now with the professionals at an experienced internet marketing firm. Your future clients and customers are waiting.

A Comprehensive Strategy

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Whether you’re a major law firm representing dozens of prestigious clients or just the local comic book store with a clientele of neighborhood teenagers, it’s imperative to have a comprehensive online marketing strategy that doesn’t rely exclusively on any single element. Why? Because people are fickle, tastes change, and the “brand new thing” is always more attractive than “the same old thing.” Remember MySpace? For a brief time a few years ago, MySpace was king of the internet. Since then, Facebook has shown plenty of staying power, and Twitter is still overwhelmingly popular, but the dominance of those sites could change at any time for reasons nobody can predict. Let a professional internet marketing agency help you stay on top of the always-changing online marketing challenges.

Look at the surveys of people regarding their use of social media sites. Several years ago, we were told that “everyone” was abandoning Facebook, and that Flickr and Pinterest were “the next big thing.” It didn’t happen. The next survey implied that Instagram would replace Facebook. A survey of internet users tells us no more than what people are thinking today – you’d have to take another survey to find out what they think tomorrow.

Online marketers need a diverse, comprehensive marketing strategy that puts them on all of the main social media platforms. What’s hot today might be cold tomorrow, and vice-versa, but you want to already be on any social media site that suddenly becomes popular. The best way to do that is to work alongside internet marketing professionals who stay in touch with developing trends and know their way around social media. Moreover, giving potential customers plenty of opportunities and places to find you is the way to cast the largest net. An experienced internet marketing agency can help you establish a prestigious presence on all of the important social media sites. Make the call and consult with some internet marketing professionals today.