Andrew Stickel

Think You Don’t Have Time to Create Content? It Only Takes 11 Minutes

There’s a common misconception that online marketing for law firms is expensive and time-consuming, but that’s not necessarily true. Sure, some strategies require more time and money to implement.

But, there are plenty of other ways to market your law firm that don’t require you to invest a significant amount of time or money.

No one knows this better than our colleague, Renee, who went from sleeping on a friend’s couch to making six figures in six months.

What Was Renee’s Tactic?

Renee graduated from law school in 2013 and had trouble finding a job. Instead of giving up hope, Renee decided to make things happen on her own.

Her dream was to help online entrepreneurs with their legal issues, so she began to think of ways to target this market.

She realized that there were countless Facebook groups that consisted solely of online entrepreneurs, so she joined dozens of these groups to see what people were talking about.

She quickly realized that many of these online entrepreneurs were seeking legal guidance, so she started to hop in on conversations to answer questions and offer advice. She also started to post content that she thought people in the groups would find interesting.

One of her first posts was a legal checklist for online entrepreneurs, which made it easy for them to understand what they needed to do when starting a business. She came up with ideas for her content by listening to what the entrepreneurs were talking about.

If there was a common misconception about a certain topic, or multiple people had posted the same question, Renee would tackle it in her next blog post.

How Creating Content Lead To Paying Clients

Soon, the entrepreneurs within these groups started to view Renee as the go-to person for legal help.

The admins of some of the groups asked Renee to take a more active role by hosting Facebook live question and answer sessions.

Before she knew it, she had signed roughly 20 clients as a result of her efforts within these Facebook groups.

Renee did not have to spend time on marketing in order to acquire these clients.

When she first started, Renee spent a few hours every day finding these Facebook groups, writing content, and interacting with the members.

However, now that she has established herself as an authority on legal matters, she only spends about ten minutes per day on marketing.

Renee’s story is proof that lawyers do not need massive marketing budgets in order to achieve results.

With a little hard work—and a few innovative law firm marketing ideas—lawyers can grow their practice in no time.

There are countless different legal marketing strategies, but none that are quite as effective as influencer marketing.

Fortunately, you don’t need to have millions of followers in order to be an effective influencer, you simply need to attract the right followers. Here’s how:

Step One: Gather the Required Assets

The first step is gathering all of the assets you will need to become an influencer. Start by putting together a 500-700 word e-book on a topic that is relevant and interesting to your potential clients.

If you’re having trouble thinking of a topic, don’t be afraid to ask some of your current and former clients for ideas. This is a great way to find out what kind of information clients are actively looking for online.

After writing the e-book, visit fiverr.com to transform the simple word document into a sleek and professional e-book PDF.

The next asset you will need to create is a Facebook group for your target audience. For example, if you are a family law attorney, you may want to create a divorce support group.

This is where you will promote your content in the future. It’s better to promote content in a group as opposed to on a business or personal page because of the recent changes made to Facebook’s algorithm.

The final asset you will need to prepare is a landing page. This is where you will send people to enter their information and download your e-book.

Step Two: Advertise on Facebook

Once the landing page has been created, it’s time to launch an advertising campaign on Facebook. Don’t talk about your law firm or promote your legal services in these ads—the purpose of this campaign is to encourage Facebook users to download your e-book.

Anyone who clicks on this and will be sent to your landing page and asked to enter their information in order to get a copy of the e-book. After submitting their contact information, these leads should be given a link to your Facebook group and asked to join.

If you are targeting the right people on Facebook, this is a great way to generate new leads and grow the number of people in your private group.

Step Three: Publish Daily Content

It’s important to publish content in your Facebook group on a daily basis—even if there are only a few members in the group. The content can blog on your website, short videos where you answer frequently asked questions or even links to relevant articles.

Posting content on a regular basis will show that you are an authority on the topic. As your group begins to grow, members will turn to you when they are in need of legal advice.

By following these three simple steps, lawyers can become trusted influencers in no time!