The Best Ways To Measure SEO Results for Lawyers

Question:

What’s the best way to measure results from SEO? Is it page rank, traffic or what?

Answer:

Page rank is actually something that’s a pretty old term. Google started hiding page rank a long time ago. So, you actually can’t find out the page rank of a website anymore. But honestly, for my clients, the way that we judge if it is number one is phone calls. Because, if you have a million hits on your website but nobody’s calling you, and nobody has picked up the phone and booking a consultation, then it really doesn’t matter. Traffic and rankings are a good indicator that things are working but at the end of the day, it is all about phone calls. That’s how we judge all the campaigns for our clients.