The Question:
Is geo-fencing worthwhile? What about geo-fencing at the Daley Center, the huge courthouse downtown?
Geo-Fencing
We’ve done this before where we’ll drop a pin on the jail or the hospital – I haven’t done the courthouse – and we’ve seen okay results.
The problem is that if you drop that pin and you put the address of the courthouse in, or the address of the hospital or the address of the jail, then what happens is that it’ll drop the pin there and you can set it to one mile. So you’ll say I want to target everyone who was recently in this location, that is, within one mile of this address.
You Have To Narrow It Down
But it does a radius, so you get one mile north one mile south, one mile east, and one mile west. What you have to do then (and it’s kind of a pain in the neck), is that you have to drop more pins and set them to exclude locations.
Basically, what you end up doing is you’re excluding all the other areas that are not the actual courthouse, so you can really narrow it down to maybe a one-block radius if you really want to. It’s kind of a pain in the neck, but then you just save the audience.
It Can Be Effective If You Do It the Right Way
But is it effective? It can be effective if you’re hitting the right people if you’re doing the right targeting if you’ve got the right messages if you’ve got the right landing page. It’s just another way to target people. I wouldn’t get too hung up on it.
I would definitely try it, but don’t get too hung up on it. But if you do it, definitely make sure to exclude those locations. Also they basically make negative locations and I should put out a video about how to do this. It’s kind of a pain in the neck but I can show you how to do it. It’s easy. It just takes some time
