The question
What is the best way to retarget potential clients after they’ve visited my site?
My answer
All right, so it depends on what type of ad you have. If you have a Google ad, it will not allow you to retarget for things like criminal defense or family law. At least that used to be the case. I don’t know if that’s true anymore.
The problem with retargeting
But basically, they’re not going to allow you to retarget for categories that you wouldn’t be comfortable searching for at work.
So if you got arrested for DUI, you probably wouldn’t be comfortable searching for that while you’re sitting at work. So Google AdWords is a good way to do it. You don’t have to spend a lot of money. You can spend 5 or 10 bucks a day.
Consider display ads
And even just running display ads, I don’t think I would run a search network or whatever it’s called, the search ads as remarketing. But display ads for sure, because now you’re going to get really cheap eyeballs on you, for pennies, and they’re going to keep seeing you over and over again.
Facebook and social proof
On Facebook… definitely, do retarget on Facebook. And Facebook’s a little more lenient. You can do the DUI stuff and family law stuff on Facebook. But what I typically do with remarketing is that I try to run a lot of social proof because they already know who you are.
How social proof helps
So if I have video testimonials, I’ll run video testimonials. I’m talking about what a great job the attorney did. Or I use other types of social proof. That usually works really well.
Social proof works because they already know who you are. They’re sitting on the fence and you just have to keep throwing rocks at them to get them to fall off the fence and hire you. So just use social proof.
