attorney marketing

Should You Use Airpods When Filming Your Law Firm’s Videos?

How to Market on Social With No Fans

ClickFunnels is really good for funneling people into the one place where you want them to go. On a website, for example, you’re going to have your “Home” button. You’ll also have “About Us”, “Practice Areas”, and “About Our Firm”, and “Blogs”, “Read Our Reviews,” and so on. 

There are a lot of different places where people can leave your website or just go to different places. It’s really good for information. But ClickFunnels is for creating something that is designed to get people to take a specific action. 

How ClickFunnels Works

So, if I want you to get your email address or your phone number, ClickFunnels has only two options — you can either enter your information or you can leave. You can’t click on Home, and you can’t click on all these different places. 

So ClickFunnels is really good for lead generation because it focuses on them. It’s like people have ADD or ADHD. 

ClickFunnels is good for getting rid of all the distractions and putting front and center what you want your visitors to do: “Enter your email address to get this free guide.” And then it works its magic. So ClickFunels is really good for capturing leads. 

You could build a website out of ClickFunnels too. I think that the ClickFunnels website is built on ClickFunnels, but I believe it’s only a one-pager or so. A website and a funnel are really two different things.

The Question

Should I hire FindLaw to do my law firm’s internet marketing?

My Answer

I’m going to say the absolute answer is 100% no. Do not hire FindLaw to do your internet marketing. 

A Conversation With A Findlaw Employee

A couple of months ago, somebody from FindLaw who actually is in their internet marketing department reached out to me and they messaged me because they wanted to find out about referring clients to me. 

I wish I had recorded the conversation. I’d like to reach out to this guy again and see if he’ll do an anonymous conversation with a FindLaw employee. He said he had clients that he’s developed relationships with and he knows how bad FindLaw is and how they just absolutely do not do a good job for their clients. 

The Evidence

And if you don’t believe me, search your “city”, followed by “DUI attorney” or “personal injury attorney” or “divorce lawyer,” and take a look at all the pages on the first page of Google. And 99 times out of 100, there’s not a single FindLaw site to be found… because they’re crap. They suck. 

What Findlaw Does

FindLaw, is one of those companies that promise you the world. They put your website on a proprietary platform. So if you leave, you have to pay them to take your website with you even though, you’ve already paid them to build the website and design it. 

A lot of times, they have duplicate content and we’ve got clients out of FindLaw contracts because of this. We ran one of those clients’ website through Copyscape. He was in Orange County, California, and we found another law firm in St. Louis or somewhere that had his exact website content, word for word. 

The only thing different was the law firm’s name and his name. It was just ridiculous. And he had paid a lot of money to have this content written. 

And by the way, a lot of times, you’ll pay a lot of money to FindLaw and have content written and then find out later when you try to leave that you don’t even own the content. 

So they’re just a horrible company to work with. They’ve got thousands and thousands of clients and there’s no way that they can give you what you need to actually be successful. 

What The Insider Told Me

And as I said, I had a conversation with this FindLaw employee, and he was telling me that his managers, who oversee the SEO side of things, have absolutely no clue what they’re doing with SEO. 

There’s no strategy. It’s just thrown together, and most of their clients don’t get results. So now he has FindLaw clients that he works with that he’s trying to refer to other people because he’s developed a relationship with them and he doesn’t want them to get screwed. 

How My Company Came About

That’s the same reason my company even exists. My partner used to work for, not FindLaw, but a company that’s now owned by FindLaw. She used to be the national sales director. 

When she realized how bad their products were, she had a moral epiphany. She decided, “Yeah, I’m finished, I’m not selling this garbage to lawyers.” 

I think the last straw was when she sold some ten-thousand-dollar package and she realized that this guy was never going to get a return on his investment. 

And she’d been doing that over and over again and not realizing that. But once she realized that, she actually refunded his money, his $10,000 — which I can’t imagine they were happy about. It’s criminal what they do. It’s ridiculous. So, do not use FindLaw. Absolutely do not use FindLaw.

How Much Do Lawyers Need To Spend on Facebook Ads To Get Cases?

Here is my favorite way to target clients if you’re an immigration attorney on Facebook. A lot of times, you have to use a little bit of creativity when you’re doing marketing.

When it comes to targeting on Facebook, one of the problems that people typically have is that they don’t have the right targeting. I was actually looking at somebody’s Facebook campaign yesterday and their targeting was all out of whack.

How To Target Potential Immigration Clients

For immigration attorneys, what I typically do is that I look at the target country. Let’s say, for example, that we’re trying to find people from India that we’re trying to secure H1-B visas for.

The easiest way to target those people is to look at which celebrities are famous in their country that only someone from that country would like. Then, we use those as interests to target.

Find Celebrities In The Country Your Potential Clients Are From

That celebrity would probably be like a B-list actor in America or somebody who is a really big actor or musician. It would be someone who is only well known locally in that country. If you target celebrities that are local to that country, you’ll be able to target people that are from that area.

From there, you can narrow it down and get your message out. I would find a celebrity in India, and then I would couple that with some software that a programmer would use that they might be interested in.

That’s the best way to target an immigration client. You just figure out who the celebrities are in the other countries, and then you just target those as the interest. It’s actually pretty easy and it’s really effective.