attorney marketing

You have to know what your numbers are the entire way. Actually, I was just talking to an attorney a little earlier today who does Medicaid stuff. That’s Medicaid for people who are trying to have their medical bills or nursing home expenses covered.

What he told me is that each one of those cases is worth $6,000 to him. So what that means is that you can spend $5,999 to get a case and still make a dollar, right? I’m not saying that you should aim to spend that much money, but let’s say your goal is to get phone calls booked and it costs you $300 to book a phone call.

So if we do some reverse math, let’s say 20% of people that opt-in to your offer book a phone call. If you’re doing a good cheat sheet, it should cost you no more than $10 per opt-in, and that’s really high. We’ve got motorcycle attorneys that are getting a dollar, two-dollar opt-ins.

But You Have To Look At All The Different Steps:

First you have to figure out how much money do I make when somebody retains me? And it can be a little difficult if you’re a personal injury attorney or contingency-based. But let’s say, how much does it cost for somebody to retain me?

Let’s say you’re the Medicaid person and you make $6,000 every time someone hires you. So, then, figure out when I get a phone call, what are the percentages that I close? Do I close 50%, or do I close 40%, 20%, or 70%? What’s the percentage of people that I talk to that hire me? Let’s say you close 50% of the people that call you, and they end up hiring you. That means you can spend $3,000 to get a phone call and you’re going to break even if you’re making $6,000.

What’s A Good Price For An Opt-In?

Then you figure out how much it costs to get an opt-in and what’s the percentage of those people that are opting-in that are booking a phone call?

So, when you know what all of these numbers are, then you can figure out how much a good price for an opt-in is for you. If you close 50% of your cases and you make $6,000 every time somebody hires you, that means that basically on average, you make $3,000 per phone call.

And if you’re spending $500 or a thousand dollars to get somebody on the phone, you’re still very profitable. So just look at it that way and then work backward.

The Key Is To Know Your Numbers

This means that a good price to pay for opt-ins really depends on how much money you’re going to make. If you’re selling a ten-dollar product and it’s costing you a hundred dollars to sell it, that’s not a good ROI. If you’re selling a six-thousand-dollar product and it’s costing you a hundred dollars to sell it, that’s an amazing ROI.

You just have to know what all of your numbers are, and then you can answer that question of how much your opt-ins should cost for Facebook.

My Method For Creating & Sharing Videos On The Internet

February 12, 2019 by Andrew Stickel

Here’s a question I get asked a lot: Who do you use for your team to take your videos and syndicate them across the Internet? I have a philosophy which is, I get paid to think and other people get paid to do. If most people looked at their social media with this thought process, they would probably spend a lot less time on it and it would be a lot easier for them.

Here Is What I Do

I record a video, I upload it to Facebook, I upload it to YouTube, and then I send the links off and I’m finished. I don’t touch it again.

Instead, my team does the thumbnail, the blog post, video description, optimization, post it on social media, and they syndicate everywhere.

About My Team

Now I have a team that I’ve built that does all this for me. We also have virtual assistants in the Philippines that do a lot of work for us. I can’t explain to you how to hire virtual assistants in this video because it’s a very complicated process.

Check Out My Webinar If You Want To Know More

What I would recommend is to take a look at my webinar on lawyermasterclass.com. It goes pretty deep into how I hire virtual assistants and how I syndicate my entire process. Then, if you’re interested, I also have some courses and things where I dive into that a little bit more. But it’s a pretty involved process.

The whole secret is basically that if it doesn’t involve thinking, you need to get it off your plate, and you need to have somebody else do it for you.