attorney marketing

Andy Stickel: Nick, what are some of the things that you’re seeing lawyers doing right now that you think is actually working in this time of crisis?

Nicholas Werker: What do I think that they’re doing right now? I think a lot of the stuff that I’m seeing lawyers do is just letting the community know that they’re still there for them. So a big thing that we’re focusing on right now is, obviously, employment lawyers and bankruptcy lawyers just because these people are having problems. And that’s the unfortunate circumstance that we’re dealing with. A lot of the time, we’re dealing with people who have a lot of issues. That just happens to be one of the issues right now. Letting everybody know that they’re still open and available, putting out content saying, “Even though the coronavirus is happening and blah, blah, blah, blah, if you’re affected just know that I’m here, open, available to help.” And it’s also really good to put out a lot of educational stuff like, “Here’s what you can be doing while this is going on…,” for their customers. So I’ve seen a bunch of people put out some sort of… I’ve seen a bunch of bankruptcy lawyers put out content on how to survive financially. Actually, I got an email, which was really good. It was local and government business loans that you can be taking advantage of. So obviously, it’s just educational. They’re not getting anything from this. But they’re the source on how you can go about getting these loans, how you can go about getting relief. And then you kind of become the guy to go to when they actually have further questions about legal matters.

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Below we will share with you a conversation between two industry leaders that you will find useful while using social media platforms.

Chase Musser: Once you have a good video and you post it on Facebook, do you separately go to YouTube, LinkedIn, et cetera, and post the video on each website, or is there a way to link them?”

Andy Stickel: You can use Buffer and that will post them to all of them. But I think that, well, YouTube, you may not be able to use it. Wait. What was the question? Was it how to post everywhere?

Yeah. Yeah. Basically, “Once you have a good Facebook video, how do you post it? What’s the best way to post it?”

Andy Stickel: Actually, Chase, do you want to answer that? Because you post more than I do in other places?

Chase Musser: Yeah. Well, we use Buffer to post a lot on Facebook, scheduled posts on Facebook. Yeah. YouTube, you can schedule when you want to have it released but you have to manually upload it on YouTube. So that’s the only thing. But then with Buffer, you can connect Facebook and LinkedIn and Instagram and everything.

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If you could sum up the entire marketing strategy that I’ve had for three years now, it’s two words. It provides value. That’s basically what it is. It’s figuring out, “How do you provide value? How do you provide value and just help as many people as possible?” And the more people that you help and the more value you provide, the more it comes back to you. I truly believe in the karma bank. I think that the more people you help and help without expecting anything in return, the better you will be in the long run.