attorney marketing

I see lawyers making this same mistake over and over and over again. You see, in the ’70s, people had an attention span of 12 minutes. Today, with the Internet, that attention span is 9 seconds. So you have got to get right to the point with your ads for your law firm. And if you don’t, if you screw around for the first 15, 20, 30 seconds, you’re going to completely lose your audience. Now, that’s just one part of creating social media campaigns that actually work for a law firm, that actually get clients. And there’s a lot more to it. It’s actually really simple. 

Learn how to do it from the pros!

People usually make it a lot more complicated. Just like talking way too much. So if you want to learn the step by step strategy that we use for me, for my clients, for my coaching students that generate tons and tons of clients for law firms, then what I want you to do is click the link included with this video, enter your information, and watch the training on there. Bring a notepad. Bring a pen. Take really good notes. And you will learn exactly step by step how to get clients for your law firm. You’ll see all the stuff you’re doing wrong. You’ll figure out how to pinpoint the people that you’re actually looking for, how to find them on social media, and how to put a message in front of them that they will actually pay attention to. So click the link included with this video, enter your information, and watch the training today.

Are you one of the many law firms who, when you have potential new clients come in the office and you tell them your pricing, after the consultation, they say that they’re broke and they don’t have any money? Well, I’m going to tell you in this video a very, very easy solution to that problem and how to get more clients to actually sign up who initially tell you that they don’t have any money. So this happens all the time. I talk to lawyers all the time. They say that they get lots of leads. But the clients, they just don’t have any money. Or the leads, they just don’t have any money. They’re all broke. So a lot of people don’t realize that there’s something out there called PayPal Credit. And what’s really cool about PayPal Credit is that it doesn’t actually use your credit score when making a decision. So even if someone doesn’t have perfect credit, they can typically still get approved for PayPal Credit. And we’ve gotten people approved up to, I think, $7800, maybe even more, on PayPal Credit. But definitely at least $7800. So most of the attorneys watching this that charge fees are going to fall within $7800 or probably even higher. I’m not sure exactly what the limit is. And you have to sell it in a specific way. You don’t just say, “Hey, pay us on PayPal.” What you do is you say your price. And so you say, “Okay. So for us to represent you in this matter, it’s going to be $4000.” And then the lead is going to say, “Well, that’s just too much money. I just don’t have that kind of money.” So what you say is, “Well, what if we were able to give you six months, no interest, no payments? That way, we can get started today but you don’t have to make a single payment for six months and you don’t have to pay any interest for six months? It’s basically the same as cash for six months.” Most of the time, people are going to be like, “Well, yeah, that sounds great.” So you say, “Okay. Cool. Well, we have a relationship with PayPal Credit. So what we’re going to do is we’re going to send you an invoice real quick. And then on that invoice, there’s going to be a link at the bottom that says, ‘Pay now with PayPal Credit.’ So all you have to do is you click on that link. And you can do it while you’re sitting here. You get an instant approval. They’re just going to ask you a couple of questions. And then we can get started on your case.” And what’s cool is that you don’t have to wait six months to get paid. You get paid right away. And the potential new client doesn’t have to make any payments and doesn’t get charged interest for six full months. And this works really, really, really well. But you have to actually sell it in the right way. So if you do it in that way, you’ll get a lot more people that come into your office and say they don’t have any money that end up leaving as clients. Now, maybe that’s not your problem. Maybe the problem that you have is not getting enough leads in the first place. I can help you with that as well. So if you’re interested in learning how to get more leads coming into your office so that you can then get them to pay you using PayPal Credit, then what I want you to do is I want you to click the click included with this video, enter your name and your email address, and I’m going to take you to a free training about an hour long that’s going to show you step by step how you can get clients for your law firm without losing time, without losing money, and without ever getting screwed by a marketing company again. So click the link included with this video and watch the training and then implement the steps and then start getting more clients to pay you using PayPal Credit. I hope this helps. I hope you found this video enjoyable. If you have any questions, leave them in the comments below. I’ll talk to you later.

In this video, I’m going to give you a simple tip that, if you use it correctly, will allow you to close way more clients that come into your office. It works most of the time and it is so easy to do you will wonder why you have not always been doing this. In fact, I gave this tip to a lawyer and the next 20 clients in a row that came into his office hired him. Are you ready for this tip? Well, when someone comes into your office and comes in for a consultation, the first thing you should always do is give them a compliment. Now, I know this seems really simple but there’s a little bit of psychology behind this. People buy things from people that they like. One of the ways to make people like you is to make them feel good about themselves. People don’t remember exactly what you say, but they do remember how you make them feel. So if you open the conversation by giving them a compliment, then they are immediately going to like you. So if you can make them like you, then you have a much better chance of getting them to actually hire you. So it’s a really, really simple adjustment. Just find something to compliment them on. Don’t be creepy about it, guys. But find something to compliment them on and people will like it. Think about the last time you bought Girl Scout cookies from a co-worker. Even though you really didn’t want any Girl Scout cookies but you like the person that was saying, “Hey. Here. Buy these Girl Scout cookies.” So if you give a compliment, you will get way more clients to sign up with you when they come into their office. Let’s say your close rate is 75%. Maybe you can get to 85%. Maybe you can get to 95%. No one closes at 100%. So you can absolutely use this. Now, if your problem isn’t your close rate, maybe your problem is actually getting more leads in the first place, then what I want you to do is click the link below this video, enter your information, and I’m going to take directly to a training where I’m going to show the three secrets that you can use to get more clients for your law firm. The training is going to show you how to build a machine, a law firm lead-generation machine that will get you, clients, for the rest of your career without paying for it. So I hope you enjoyed this tip. I hope you use it. I hope you get more clients. Click the link below this video. Watch the free training video, and let me know if you have any comments or any questions in the comments below. I’ll talk to you soon.

Examples of compliments:

• You are very detailed. This will make our work so much easier.
• Thank you for being prompt, I see you value your time.
• Have you worked in a law office? You seem to know your way around the paperwork. 

Hey, everybody. Andy Stickel here, author of “How to Get More Law Firm Clients Without Losing Time and Money or Getting Screwed By a Marketing Company”. Today, we are going to talk about the three most common law firm advertising mistakes that I see on a regular basis and how you can avoid them. Now, before we get started, scroll down and let me know in the comments what your most common mistake is that you make. I’d love to hear from you. And by the way, click the subscribe button down below and click the bell icon so that you’re alerted every time I create new content. 

Now, a lot of times when I start working with a new law firm and I start looking at their ads, I’m able to make some small adjustments that will actually increase the performance of the ad. These are the three most common things that I see. 

Number One Most Common Mistake – Talking To Everyone

The first most common law firm advertising mistake – and this could be on Facebook, this could be on Google, this could be anywhere – is talking to everyone. There’s an old saying that says that when you talk to everyone, you’re actually talking to no one. Let me give you an example. If I were just to create a video that said, “Hey, anyone who has been in a car accident…”, that’s kind of broad but you’re kind of really talking to anybody. Because anyone, from all walks of life, as long as you drive a car, can be in a car accident. And actually, even if you don’t drive a car, you can still be in a car accident because you can be a passenger in a car. So that’s not really good. But if you were to say, “Hey, bikers. Here’s some information about a motorcycle accident…” or if you were to say, “Hey, cyclists. Here’s what you do after you get hit by a car on your bicycle…” or “Hey, parents of teen drivers…”, then what you can do is you can actually start identifying specific groups of people, start identifying problems that are exclusive to those groups of people, and then you can start creating content that speaks directly to them. And what happens is your audience gets small but your message also gets much more personalized. If I created a video about law firm advertising mistakes versus general business marketing advertising mistakes, law firms are much more specific to lawyers. I’m not speaking to everyone. 

A better way to do it, if I wanted to get even more niche, would be “Personal Injury Lawyer Law Firm Marketing Mistakes” or “Bankruptcy Attorney Law Firm Marketing Mistakes.” That would be even better. And I could even go a step further. “Law Firm Marketing Mistakes That You’re Making in Your Chapter 11 Bankruptcy Campaign.” You can really, really niche down. Although that’s probably a little too niche for me. But my point is that you should try to pick a niche of a specific type of person that you’re talking to. So what I always think about is think about the person that you’re talking to and don’t think about the specific case. Because if you just think about the case, then you’re not going to be thinking about the person. And the people are the ones that have the problems. Not the cases. The cases don’t have problems. So that’s #1. The #1 most common mistake that I see is talking to everyone. You want to make sure that you want to be talking to a specific type of person. 

Number Two Most Common Mistake – Talking About Yourself

Now, the second most common law firm advertising mistake that I see is talking about yourself. I see lawyers do this all the time talking about how many cases they’ve won and how many verdicts and settlements they’ve got and then all the awards and they’re Super Lawyers and Martindale-Hubbell and AV-rated and Lawyers of Distinction and all this other stuff that nobody cares about except for you. And the reason why is because everyone’s favorite subject is themselves. So there’s a life hack in there. If you want to have success, then you have to take an interest in other people and don’t talk about yourself. So if I created this video right now and I said, “Let me tell you why I’m such a great law firm marketer” and then I talked about all these different things and all these clients that I’ve had success with and all these testimonials that I have and all that type of stuff but I didn’t actually give you any information that you can actually benefit from, you would have already switched to another video by this point. So what’s really, really important is that you talk about the viewer, not yourself. They do not care about you. They care about themselves. Everyone’s favorite topic is themselves. So when your life is hacked, you can use that to your advantage and understand that if you talk about yourself, your potential clients don’t care. But if you talk about them and what’s in it for them, why they should actually pay your video, why they should pay attention to their ad, why they should click, why they should call you, why they should hire you, then you’ll get much, much better results. So that is the second biggest mistake that I see lawyers making all the time. You’re talking about you. You need to be talking about them. 

Number Three Most Common Mistake – Not Solving Problems In Your Ads

Now, the third and final mistake that I see lawyers making all the time is you’re not solving problems in your ads. That is one of the biggest things. A lot of times, ads are just blatant advertisements where you’re going to talk to a broad audience about yourself and your law firm and your accomplishments. But what we’ve already learned is that we want to talk to a specific group of people and we want to talk about them. So what’s the easiest way to do this? Well, the easiest way to do this is to figure out who is it that you’re serving, what do you care about and what problems do they have and then create videos that provide solutions to those problems. Now, the general rule of thumb is that if you help people solve small problems, then they will hire you later to solve the big problem. So you don’t have to worry that you’re going to give away all the information and then the clients are just going to go ahead, basically take the videos and go do it themselves. That’s not going to happen. Instead, what’s going to happen is they’re going to see all the content that you put out. They’re going to get value from it. It’s going to build goodwill. It’s going to create top of the mind awareness. And you’re going to show them that you actually are the right attorney to help them. So by doing that, by solving problems, you’re actually separating yourself from everybody else. Because everybody else is just talking about themselves to the entire audience. But when you’re talking to a specific group of people and talking about the specific problems they have and offering solutions to those problems, that is when you will get the best result. So to recap, if you’re talking to everybody, if you’re just talking about yourself, and you’re not solving problems, your ads are going to have a significantly lower impact than if you pick a specific group, you talk about them and what they can get out of this and then you solve their problems in your ads. So I hope this video was helpful. And hopefully, in your videos and in your law firm ads, you can avoid these three very, very common mistakes. Now, if you want to learn more about getting more clients for your law firm, feel free to pick up a free copy of my book. You can go to the link below or go to freebookforlawyers.com and grab a copy of How to Get More Law Firm Clients Without Losing Time and Money or Getting Screwed By a Marketing Company. If you have questions at all, please leave them in the comments below or send me a message and I will happily get back to you. I hope you guys have a good day. We’ll talk soon.

What’s a Better Legal Marketing Strategy? LinkedIn Ads or Facebook Ads?

The first question was presented to Chase Musser:

“Starting from scratch, what is the best way to get followers and people to see my Facebook?’’

The answer comes from industry leader Andy Stickel.

Andy Stickel: The best thing to do is figure out what are the problems, who you’re trying to go after, who is your ideal client, what are the problems that they have. Record videos that solve those problems. Then what you can do is run them as video view ads targeting the types of people that you’re actually trying to reach. So that’s literally what I’m doing right now. I’m trying to expand to reach more lawyers. So I’m thinking, “Okay. What are all the problems that lawyers have?” Okay. A problem that lawyers have is they always try to get reviews and their clients say they’ll give them reviews but then they don’t give them reviews. So I’m going to create a video. And so I pull out my phone, I record a video, “Here’s three ways that you can get more reviews for your law firm today” and then blah, blah, blah. I record the entire video. I upload it as a video view ad and then I target lawyers. Actually, what we’re doing right now is we’ve got one

campaign that’s targeting lawyers that just has a bunch of different videos in it. What do we have? 10 or 11 videos right now in there that are going through. Because we’re just trying to see what’s going to resonate with people. I’m wrong constantly. Every time that I think that a video or an ad is going to work, I’m always wrong. So I just throw a lot of stuff against the wall and some stuff works and some stuff doesn’t work. But the more things that you do, the more likely you are to strike gold. So that’s the biggest thing. Business, at its core, is solving problems.

Think of their problems and be ready with a solution

So just think of every single problem that your potential clients have, offer a solution, and then run it as a video view ad to the types of people that would be good candidates. And then from there, they’ll start to know you.