Andrew Stickel

The poet Muriel Rukeyser said the universe is composed of stories, not of atoms. That may not be literally true about the universe, but it’s true about the internet. You have products and services, but you also have a story, and you need to tell it. Maybe it’s how you turned a love for flowers and plants into a successful nursery business, or how you turned a burning desire for justice into a successful law practice. With so much available to read on the internet, you must provide more than a list of services and products. You must give readers something compelling, something that moves them from one sentence to the next. An internet marketing agency can help you craft, tell, and share your story.

If you are an attorney or a real estate agent, your competition constitutes a lot more than the attorney or agent down the block. On the internet, your competition is everyone competing for the attention of internet users – everyone who’s telling a story. To tell your own story effectively and compellingly, determine first what it is that you want to be known for. It might be the most beautiful arrangements in the city if you’re a florist or the most luxurious mansions if you’re a real estate agent. Next, determine what the concerns of your typical reader are. While telling your story you should not only address those concerns – you should also show how you are already addressing similar concerns for clients or customers. Finally, you need to create and post compelling content. Whether you are explaining the process of a personal injury lawsuit or how to plant and grow a spectacular flower bed, provide something useful, toss in some humor, be creative, and keep it as simple as possible.

You’ll know that you are telling your story effectively when you’re attracting customers or clients and your bottom line rises. If you don’t have the time for extensive online marketing or if you don’t feel especially creative, an internet marketing agency can provide any or all of your internet marketing needs. Let some internet marketing professionals help you tell your story. Make the call promptly.

Most professionals today – attorneys, financial advisors, and real estate agents, for example – already have a presence on the internet and aren’t that hard to find. However, it’s what happens after you’ve been found by someone seeking professional services that’s critical. When a potential client or customer begins reading your blog, that’s probably when and where the buying or hiring decision will be made. A high-quality, well-written, attractive blog is imperative. You really must grab the reader’s attention right away. An internet marketing agency can help.

Many professionals could genuinely enhance the appeal of their blogs. For example, if you are a personal injury attorney, don’t let your blog simply recapitulate news stories about car crashes and accidental deaths. If you’re a real estate agent, a listing of this quarter’s regional statistics and percentages may not be the most engaging content that you can offer. There’s nothing wrong with looking at other blog sites to get ideas, but primarily what your visitors are looking for is fresh, engaging, and practical content. When you work with an internet marketing agency, you’ll have the services of experienced researchers and professional writers who will work with you to create and supply the content that meets your unique marketing and blogging needs. You can order blog posts on specific subjects and make or request revisions to any text, but the burden of writing every week will be off your shoulders.

Any blog post that you write or publish may be your only chance to turn a reader into a client or customer. Don’t fumble that opportunity. If you simply don’t have the time to write blog posts, the interest in blogging regularly, or the confidence in your skills as a blogger, call and arrange a consultation with the professionals at an internet marketing agency. You’ll be pleased and surprised by the marketing tools and services they can offer you, so make the call promptly.