Andrew Stickel

As a marketer for attorneys I’m always on the lookout for effective ways I can increase my client’s search rankings.

I’m going to share with you one of my favorite methods for bringing my client’s website from the third page to the first page on Google. This trick works fast and does not involve tech.

This tip takes advantage of something Google uses that most people don’t understand.

It’s called latent semantic indexing.

Why Should Lawyers Care About Semantic Indexing?

Latent semantic indexing (LSI) is a method that checks the content of webpages. It looks at synonyms related to your page topic.

The most common phrases and words are determined to be keywords for your topic.

Through latent semantic indexing, Google is able to tell if your page about “cars” is about the movie, the band, or vehicles.

But you don’t have to worry about how it works.

You just need to know that it can help move your law firm to the front page of the Google search results.

You can take advantage of it by using https://www.text-tools.net/. It’s shockingly easy.

How To Use Text-Tools To Move Your Page Up In The Rankings

Text-tools is an underutilized tool that helps you improve your on-page SEO. For as valuable as this tool is for search ranking, it’s still affordable.

Currently the prices for a monthly membership range from $27 to $67 per month. It depends on whether you want basic, standard, or premium options.

It’s also user-friendly. Let’s use “Divorce Lawyer Denver” as an example.

In the dashboard, you would go to “Semantic Analysis” and click “TFIDF.” Type in your topic, in this case, it’s “Divorce Lawyer Denver.” Click submit to run the report.

This report may take a couple of minutes, but when it’s done, it will generate a list and a graph that shows the most important keywords for the topic. It does this by analyzing the top results for the topic or keyword you searched.

The chart shows the keywords in order of importance. For our “Denver Divorce Lawyer” search you could expect keyword results like Colorado, family law, law, and legal.

Here’s the cool part. Copy and paste the words on your web page that you want to rank and paste it in the box on the results page.

This will compare your copy with the keywords that Google thinks you should have to rank for this topic. The yellow area on the chart will show what words you already have in order of importance.

Use The New Keywords You’ve Discovered To Bring Your Page To Page 1

All you have to do is go in and add these words to your page. You could also send the list to your copywriter and have them insert the keywords into the page copy.

It should immediately boost your ranking! This is a quick, effective tip that you can easily use today.

Time is a limited resource.

I’m always looking for ways to save more time.

The most important thing I can do as a law firm marketer continues to learn. I watch a lot of videos that demonstrate new ideas and marketing techniques. These videos are valuable, but they take up a lot of time.

That is, until I recently discovered a plugin that saves me 2.5 hours each day!

This Plugin Will Change The Way You Learn

I’m going to share with you the FREE plugin that has changed my life.

The plugin is Video Speed Controller. Currently, it’s available for Google Chrome. Most people use Chrome as their browser, so this shouldn’t be a problem.

It’s easy to find in the Chrome Web Store. Simply search for “video speed controller.” You can check out the positive reviews while you’re there.

Once you’ve installed the plugin, be sure to restart your computer to begin using Video Speed Controller.

So how does the plugin work?

If you learn from any videos, like Youtube demos and TED Talks, then you know how long it can take to watch them. Videos are filled with time killers like slow talking, stumbling and dragging out words.

The Video Speed Controller can be used on just about any video player through Chrome. You can even use it with videos on Facebook.

The plugin allows the user to slow down or speed up a video. I find that 2x the speed is perfect for me, but some people can watch it at a faster pace and still retain the information.

You’ll find a toolbar in the top left corner of the video that allows you to control the speed. It’s simple to use and has changed the way I can learn.

Videos that take 40 minutes are reduced to 20 minutes at 2x speed. This means I can watch twice as many videos in the same amount of time it used to take me to watch one.

I’m saving up to 2.5 hours each day with the help of this plugin!

You Can Make Time to Learn!

Busy professionals are always looking to expand their knowledge, but don’t always have the time to do it. Marketers know as well as attorneys do that there is only so much time in the day.

If you use videos to improve your skills and keep up to date with innovations in your industry, then this plugin is the perfect way to save you time. Give this plugin a try and see how much time you save!

It’s quick and easy to improve the Google ranking for your web pages with this method! Anyone can do it.

We’ll show you how!

How to Rank on Google With Relevant Content

Google loves relevant content.

The relevancy of a website to the search term or keywords is a key element for Google search rank.

The more that your web page is relevant, the higher up it will show in the rankings when someone searches for your keyword.

One simple way to make your web page more relevant is with supporting pages.

Whether you create supporting pages specifically for this purpose or if you use previously published pages, you can use supporting pages to make your web page rank higher.

What Are Supporting Pages?

Web pages with content that supports your keyword are called supporting pages.

Let’s say that your law firm provides family law services and you want to rank higher for child custody.

Examples of supporting pages for child custody on your website might be something like, “Tampa fathers’ rights” or “Child custody questions.”

How to Use Supporting Pages to Improve Your Google Ranking

Now that you know what supporting pages are we’ll show you how to use them to boost your search ranking.

If you don’t have supporting pages already then make them. We do this for our clients all the time.

Pick five topics that support your chosen page and publish web pages for them. Include links to the web page that you are wanting to rank.

If you already have multiple web pages on your website, then you might have existing pages that you can use.

There is a quick way to see which already published pages you can turn into supporting pages.

The best part is it’s free and doesn’t require any complicated research tools.

Go to Google and do a site search.

To do a site search, copy the url for your website and paste it in Google’s search bar like this “site:http://yourwebsite.com”.

This will show everything that Google has indexed for your website.

Most attorney sites we see don’t have a lot of content. Often, they have between 17 and 250 indexed pages.

To see which of these pages Google ranks for a specific keyword you will add the keyword to your site search.

If “child support” is your keyword, then you would run the search like this “site:http://yourwebsite.com child support”.

Write down the urls of the following five pages not including the web page that you are trying to rank higher.

These are the top five pages on your site that Google has decided are the most relevant to the keyword.

These will be your supporting pages.

Take these pages and include backlinks to the practice area page.

Show Up Higher in Google Today!

Just take the simple steps above and apply them to your practice pages.

It’s an easy way to increase the relevance of your website on Google and show up higher in the search rankings!

There are countless companies that claim to specialize in digital marketing for law firms.

Each of these companies also claim to know the secret to online success for law firms.

But, who is telling the truth?

Do any of these companies actually know how to generate more business for your law firm?

How To Choose The Right Online Marketing Firm

Because there are so many companies out there, it’s hard for lawyers to figure out which one will do the best work for their practice.

Choosing an online marketing firm is especially difficult for lawyers since they typically don’t know much about digital marketing.

As a result, they have no way of knowing if companies are pitching ideas or implementing strategies that will actually generate results.

Many law firms bounce from legal marketing company to legal marketing company looking for one that is able to produce results.

If you repeatedly choose the wrong companies, you may feel like throwing in the towel and giving up on internet marketing.

In fact, our clients often tell us they thought digital marketing simply did not work until they hired our company.

It’s important to understand that digital marketing for lawyers does work as long as the attorney marketing company knows what they are doing.

Don’t spend years trying out different internet marketing companies until you find the right fit.

Every minute that you spend with a company that is not producing results is hurting your law firm.

This time could have been used to implement innovative strategies to bring in new clients.

To avoid wasting valuable time, download the guide on our website to learn how to find the best law firm internet marketing company from the very beginning.

How To Get Better Results From Your Internet Marketing Company

This guide is perfect for all law firms-even those that are already contracted with an internet marketing company.

Read this guide to find out how you can hold the company accountable for their work and push them to do more for your practice.

You may not be able to hire a new firm until the contract expires, but you can make the company work harder and generate better results in the meantime.

Lawyers don’t need to be experts in digital marketing in order to know how to choose the right internet marketing company or communicate with the company they currently work with.

This guide includes questions that every lawyer should feel comfortable asking legal marketing companies.

Using this guide, lawyers will be able to tell whether a law firm marketing company knows what they are doing or not.