Andrew Stickel

I’m going to share with you the exact method I used to grow my own business. I still use this method today to help attorneys get clients from Facebook. It’s hands down one of the best ways to market yourself.

Getting new clients from Facebook involves a four-step process. Anyone can do it if you follow the method outlined here.

Step 1. Create a Facebook Group

The first step to getting clients with this social media marketing tactic is to create a Facebook group. Your Facebook group should not have the name of your law firm.

You probably won’t have much of a following in the beginning. That’s okay. It can be discouraging, but don’t give up! This method will still work if you don’t have a large following in the beginning.

Step 2. Make an eBook

Once you’ve created your Facebook group it’s time to make an eBook. This can be anywhere from 500 to 1000 words. It’s similar to a long blog post.

The eBook needs to address a topic that your audience actually wants to learn about. What you want to write about or the questions you think you should address might not be what your clients are asking about.

Ask some of your clients what their number one question was before hiring you. You might be surprised to find out what they wanted to know!

Once you have the content written you can go to Fiverr and hire a graphic designer to design the eBook for you. This is pretty inexpensive and will typically cost about $25.

Step 3. Publish a Landing Page

When your Facebook group and eBook are ready the next step is to design a landing page. We’ve created a free landing page template.

We use it successfully for our clients and now you can use for your law firm. The template is in Clickfunnels.

You can try Clickfunnels with their free trial to keep the entire landing page process free for you.

The landing page should prompt the person to enter their email to download the free eBook.

Once they download the eBook you can tell them to join the Facebook group next. I’ve experienced that the majority of people will follow through.

Step 4. Run Facebook Ads

Once you have followed the steps above it’s time to run Facebook ads. The ads should direct people to your landing page. You can gain a following in no time using this method.

Turn Your New Facebook Group Members into Paying Clients

Once you have a following be sure to publish content daily in your group. You need to make sure your content is adding value and engaging the group members, such as answering frequently asked questions in your practice area.

Leading the group will position you as an authority and your loyal followers will be much more likely to hire you in the future than someone that likes your law firm’s Facebook page.

If you want more information on this method, then you can get the new Master Class for only $37. It’s value-packed and goes into this method in detail.

You’ll also learn the best way to market your business on the top social media platforms!

Too many law firms are missing out on leads because they fail to respond to Facebook messages.

When I help my clients with their marketing efforts, I always check their Facebook messenger inbox. Sometimes I find old messages that were sent over a year ago that have never been responded to!

If your firm has a Facebook page, then you need to respond to messages. You can’t let them be ignored. Missing Facebook messages can mean missing out on leads.

I’ve found the perfect way to make sure that Facebook messages don’t slip through the cracks. I use chatbots for my clients to solve the problem of missed messages turning into missed opportunities.

I’ve set up a chatbot on my own Facebook page, so you can see it in action. Just go to my Facebook page and send me a message. You’ll get an instant reply.

You can see firsthand how chatbots ensure that everyone messaging my Facebook page gets a fast response.

What Is A Chatbot?

First, you need to know what a chatbot is. A chatbot is a computer program that simulates a conversation with a real person.

You can use chatbots on Facebook to send a preset message to anyone that interacts with you through Messenger on your law firm’s Facebook page.

Chatbots are easy to set up using minichat.com, and the feature acts as an answering service. I love it and use it all the time for my clients.

Simply go to the user-friendly dashboard and select the automation option. From there you can create a new welcome message.

You can always edit the message later, so don’t be afraid to publish.

You can set up a simple away message or a longer sequence of responses depending on your firm’s needs. Customize the message to suit your law firm.

Setting Up Chatbots For Facebook

Here’s an example of a message that you could use for your law office:

“Thanks for reaching out! Unfortunately, we sometimes miss messages on Facebook. It’s best to call us at the office.”

This type of message is great for mobile because you have the option to add a call button with the text.

This means that if someone tries messaging your law firm from their phone, all they have to do is press the button to call your office.

Instead of the potential client waiting for a response, your automated response prompts them to call you right away and makes it easy for them to follow through!

A call button isn’t your only option. You can also include a link that goes to your website or another webpage.

Facebook Messenger Chatbots For Your Law Firm

Setting up an automated welcome message is the perfect way to make sure that you never miss a Facebook message. It takes just a few minutes and is easily customized to fit your business. There’s no excuse to miss Facebook messages with this simple solution!

Lawyers know the ins and outs of the law, but they usually don’t know much about marketing. For this reason, many lawyers make a number of mistakes when marketing their firm.

Here’s a look at 8 common legal marketing mistakes that could be costing you business:

1. Failing to Treat Leads as Urgent

People who are in need of legal services want to talk to a lawyer immediately. These potential clients do not want to leave a message or wait days to hear back from an attorney—they want help with their legal matter right away.

Because of this, it’s important for lawyers to treat every lead with a sense of urgency. The leads that are not treated in this manner will most likely contact another lawyer.

2. Failing to Train the Person Handling Leads

The person who answers the phone at your law firm—usually the receptionist—needs to be thoroughly trained to learn how to handle leads. This individual must communicate to the lead that they understand the urgency of the situation.

If a lawyer is not available to speak to the lead, the receptionist should ask for the lead’s contact information and tell the lead when to expect him to return the call. If the receptionist simply sends the call to voicemail, this lead will probably search for another lawyer who is ready to help now.

3. Using Call Menus/Phone Trees

People want to connect with someone right away when they call a law firm. If your law firm is using a call menu or phone tree, this could frustrate potential clients.

Many of them will hang up the phone if they become impatient or confused. Law firms should get rid of this system so anyone who calls the firm can immediately speak to someone.

4. Not Using An Answering Service

Law firms often receive calls after hours, but no one is there to answer them. Instead of sending leads to voicemail, hire an answering service company. This will give leads the instant gratification and immediate satisfaction that they demand from lawyers.

5. Recording A Weak Voicemail Message

Leads should never hear your law firm’s voicemail message. But, it’s possible that they will if there’s a technical glitch. Be prepared by recording a strong message.

Apologize for your absence, ask for their contact information, and tell the lead when to expect a return phone call.

6. Not Obtaining Client Reviews on Google and Yelp

People who are in need of legal services often look at law firms’ online reviews before deciding who to call. If you do not have reviews, this will negatively impact the lead’s perception of your firm.

7. Ignoring Negative Reviews

Every business should expect to receive negative reviews. Respond to these reviews instead of pretending they don’t exist. Apologize to the client and ask if you can contact them to discuss the matter further.

This response should not be seen as an attempt to win the client’s business back, but rather to show leads who are reading these reviews that you care about clients.

8. Believing Prospects When They Say They Have No Money

Leads often tell lawyers that they need legal advice, but can’t afford legal services. Don’t believe this lie.

Prospects will find money for an attorney if it is their only chance at achieving their desired outcome. Show these leads why they can’t afford not to hire your law firm.

Are you making any of these marketing mistakes? If so, now is the time to make a change so these mistakes don’t hold your law firm back any longer.