Use this Ninja Legal Marketing Trick to Get More Leads to Leave You a Voicemail

 

 

How to Create Legal Marketing Content To Get More Clients During the Pandemic

Do You Have Tips For An Attorney That’s New To Marketing?

Chase Musser: This question comes to us from Alyssa. Her family law and estate planning practice is less than a year old. Is there anything specific you would say for someone with a newer solo practice regarding marketing? Any differences or anything like that?

Andy Stickel: Go ahead.

Nicholas Werker: Yeah. I would just go back to what we’ve been talking about. It is all about content, and my thing is, I do a ton of content. Andy’s thing is he does a ton of video content. But my team and I, we’re constantly writing and putting out content. So what you can do is just provide value to your customers and start talking about problems that they might be having. So you’re a new family law attorney. Make sure you have a really clean website and make sure that your web design is really good and that you have every call to action where it needs to be and stuff like that. But that’s more technical. But just put out a lot of stuff and make sure it isn’t just boring and short and spammy. Spend some real time on it and provide quality content to your customers, and to your audience, especially. And then just try to be in those places that we’ve been talking about like Facebook groups, answering questions for people, putting out videos on your personal Facebook, and just let people know that you are the expert in your area. The customers will come.

Andy Stickel: Yeah. Again, I mean, I think that it’s just more important than ever to create value and create content. I feel like a broken record but that’s just the answer. It’s providing as much value as you can. Especially if you’re a newer attorney, it’s like you’ve got the opportunity. You’re probably younger so you’ve got the opportunity to kind of talk to a younger audience about a lot of these things that they just don’t have the answers to, like child custody. Especially in family law, everybody’s wondering what’s going on with child custody, child support now that people are unemployed. What about domestic violence issues? Different things like that, these are all hot topics right now. And if you can just create a ton of content… And just create it with the goal of being as helpful as possible. Now, like Nick said, he does a lot of content, written content. I do a lot of video content. And it’s really a preference, what you’re better at. For me, I can create a video in like five minutes and it’ll take me like three days to do a blog post. So that’s why I do video, just because it’s easier. So whatever you’re comfortable with is the best way to do it. But just try to help as many people as possible. That’s really what you should do, is just create as much content, help as many people as possible.

Nicholas Werker: Yeah. And just to go back to that, do what you’re good at. So if you’re like Andy and you’re really good at doing video… If I try to create a video, it literally takes me a week. I’m just really good at writing. I always have been. And a lot of my colleagues are good at writing. And that’s what we do. So we push that. Stick to what you’re good at.

How Can Lawyers Separate Facebook Friends and Business Likes For Legal Marketing?

Chase Musser: Someone asked… They don’t want to connect the followers from their Facebook, the law firm’s Facebook page with their personal Facebook page. They prefer to keep them separate. “What are the pros and cons of that? Is that possible?”

Andy Stickel: Well, so, you’ve got followers on your Facebook page and… Or is it “like” now? I think it’s “likes”. You’ve got page likes on your business page. And your personal page is friends. So the difference is that you’re going to reach a lot more people on your personal page than you will on your business page. So what you can do, if you want to keep them separate, is you can actually set people as acquaintances on your business page. That’s one way to do it. The way it is set up right now, it’s kind of interesting. But when you post in groups and different places like that, you really should be posting as yourself because you really want to be marketing kind of as yourself, not necessarily as the firm if you’re going to be doing this kind of information, this kind of high-quality information. Because people will relate to a person much better than they’ll relate to a business.

Nicholas Werker: Also, I just find it really corny and annoying when a business posts or comments on a post. So I’m just like, “Uhhh…” It’s weird. I see it on Instagram. They’ll comment on something. I just much prefer person-to-person. And this way, you know who you’re speaking to as well.

Andy Stickel: I also hate when… An attorney would do a really good video, right. And then the headline or the status update will be, “Attorney Mike Smith says, ‘This, this, this.'” And you know that Mike Smith is the one that wrote the freaking thing. You know what I mean? It’s like, “Come on, guys. Just make it personal. You’re a person, too.” And that’s the other thing. People get hung up on the fact that they think they have to be perfect all the time. And actually, you and I were just talking about this before this call. Nick asked me, “Are you going to wear a button-down shirt? What should we wear on this thing?” And I was like, “Honestly, what I’ve kind of started to realize is that as long as you’re providing good information, people don’t care what you’re wearing.” And actually, it can really go to benefit you. If you are creating videos and they’re not produced, that’s going to do a lot better. For me, for example, I’ve had videos where my dog will be barking in the background or my kids will walk across the back or whatever. And those videos typically do better because people can relate to me, because they see that I’m a real person. And same thing with you. Most people think that lawyers are kind of like this… They’re almost like… It’s like at a different level type of thing, right. But if you can show that you’re actually a real person… And you’ll probably be better wearing like… I don’t know why I keep saying Boston. I think it’s because Paul is in here. Wearing a Red Sox shirt and a Red Sox hat will probably do better for you than wearing a suit, you know what I mean, just because it makes you a real person. It makes you relatable to all those people in your industry or in your market. So that’s another tip for you.

Nicholas Werker: And for the record, I just wanted to blend in. I didn’t want to be the guy wearing a full tuxedo at this web talk.

Andy Stickel: I should’ve told you to wear a suit.

Nicholas Werker: You should. I would’ve done it. A suit with shorts on.

Andy Stickel: Exactly. Yeah.

Chase Musser: And are there any companies that have free or inexpensive chat services to incorporate on your website?

Andy Stickel: My company does. I think we’re $50 a month or $100 a month for unlimited chats. I can’t remember. But we do. And then I mean, there are other chat services out there that are much more expensive than we are. I can’t remember if it’s $50 or $100 though. It’s one of the two. But even still, it’s a lot cheaper than companies like Ngage and stuff like that where it’s $35 a chat. Nick, do you guys provide chat services?

Nicholas Werker: We are currently working on it. And it’s supposed to be a secret. But for anybody here, you’re getting a sneak peek very soon.

Andy Stickel: All right. So, yeah, my company does. And Answering Legal will soon.