Multi-Language Website Design
A business’s website should help the company reach out to current and potential customers all over the world. But, the reality is that a website with content written in the English language will only reach an English-speaking audience.
What about the portion of your target audience that speaks another language? Instead of kissing this revenue goodbye, connect with this oft-forgotten market segment with multilingual websites.
Why Google Translate Isn’t An Option
Business owners often wonder why a multilingual website is necessary when their website visitors could simply use Google translate. This is a helpful translation tool, but it is not completely accurate. It’s very likely that your sales pitch or brand messaging will get lost in translation when you rely solely on Google translate to talk to non-English speakers.
Non-English speakers will notice that your company took the time to create a website in their native language instead of asking them to translate the content on their own. This segment of the population is not used to seeing a website that has been designed just for them, which will make them appreciate your company’s efforts even more.
Since many companies aren’t making an effort to build multilingual websites, this could set you apart from your competitors. Asking non-English speakers to use Google translate to learn about your business will not impress or win over this segment of your audience.
Relying on Google translate also means giving up an opportunity to appear in search results in different languages. If a Spanish-speaking user searches for a keyword in Spanish, your website will not appear if the content is written in English only.
This means you are missing out on the opportunity to introduce these potential clients to your business. For these reasons, it’s best to create multilingual websites instead of trusting Google translate to help you convert clients.
Building Multilingual Websites With Social Firestarter
Our team will begin by analyzing your audience to determine which languages they speak. Then, we will build custom multilingual websites that will help your business tap into a new segment of your audience. We work carefully to translate the content so your brand messaging stays strong even when it’s in a different language. It doesn’t matter what language your clients speak—they should know who you are and what you stand for as a company.
We create a unique page for each language variation of the content on your website. For example, the English version of your homepage will be website.com, whereas the Spanish version will be website.com/es. Doing this ensures that each page is crawled and indexed by Google, so your website has a better chance of appearing in the search results for both English and non-English speakers.
Start Attracting A Diverse Audience Today
Thousands of potential non-English speakers could be searching for a business just like yours at this very moment. Make sure they know about your products or services by speaking to them in a language they understand.
Call Social Firestarter directly at 619-607-4300 or email info@socialfirestarter.com to learn more about our multilingual website service.
