POWERFUL MARKETING FOR LAWYERS
At Social Firestarter, we’re using our years of experience in the legal space to create lawyer marketing solutions that work better than what traditional marketing companies are offering.
Complete Transparency:
When it comes to pricing, you need to know exactly what you’re getting for your business. We offer premium value and high-quality service that far outweighs the cost and fits neatly into your marketing budget. You have expectations when it comes to marketing your legal practice, goals that you need to meet, and milestones you want to surpass. At Social Firestarter, we’re more than just law firm marketers; we’re you’re the solution to improving your practice’s online visibility, reputation, and client base. You’ll always know what you’re getting from your SFS marketing campaign, and you’ll easily be able to see where your monthly spend is going.
One Client Approach:
The best marketing strategies for law firms need to be built on a personalized approach. Your legal practice is a cut above the rest and you need to show your clients that with superior marketing and SEO solutions. This is why Social Firestarter believes in a tailored approach to marketing, creating, and developing solutions that suit your brand, enhancing your overall marketing impact. Put your practice in the hands of a marketing company you can trust; a company that is willing to deep dive into your practice and find holistic strategies that matter to you and add value to your online marketing efforts.
Proven Strategy:
Backed by years of experience working with leading law firms across the country, Social Firestarter is an unparalleled marketing experience for the legal space. Our team members are industry veterans in local and organic marketing, specializing in the legal industry. Let our fine-tuned marketing strategies speak for themselves by checking out our complete portfolio.
Unrivaled Support:
Customer service is always a top priority at Social Firestarter. We want you to be satisfied not only with the quality of work and subsequent results but with the personal assistance and support that our team provides you throughout your time with our company. We’ll work directly with you, giving you a red carpet experience with our industry-leading legal marketing gurus instead of a general support line steeped in scripted answers. We’re always interested in tackling your questions about the progress of your legal marketing campaign, without a ton of technical jargon designed to skew what’s actually going on with your business marketing.
FREE WEB CLASS: How to Get More Law Clients Using Social Media (Without Wasting Time or Money)
Social Firestarter is only in the legal marketing space today because our clients have seen consistent results when it comes to their marketing efforts with us, and we have been able to deliver on our promises to our clients time and time again, even if it means going above and beyond the expected marketing strategies we’ve planned out for your firm. There are thousands of SEO companies promising unmatched results, but as an attorney, you need someone on your side who knows the ins and outs of the complex legal space. A full-service provider of law firm marketing services, we at Social Firestarter specialize solely in working with lawyers and attorneys across the country, so we understand the specifics that could harrow any local marketing campaign for a law firm. We’re able to achieve positive results because we have an experienced team comprised of some of the brightest and most creative minds in the marketing industry, all of which are backed up by our consistent results.
WE LOVE DELIVERING THE BEST LEGAL MARKETING STRATEGIES
Our goal is to deliver a lawyer marketing service at its peak. As a successful marketing firm working with legal firms in every niche, we know what it takes to help rocket your business to the top. That’s why we are constantly testing and retesting our marketing strategies in order to always provide top of the line services that meet the specific requirements of law firms today. Whether your goals are to improve site statistics, receive more customer calls, or improve your conversion rates, we’re ready to take on the challenges your business may be facing. At Social Firestarter, we love what we do, and we put that passion into every project we undertake.
HOW WE GET THINGS DONE
With any industry business, you need a website that gives you a competitive edge over the competition. You need a website that is not only functional for your clients but one that includes your standing with Google and other search engines This is why all of our marketing strategies start with website creation and optimization.
Modern Designs That Convert
The core of our marketing strategies for lawyers starts with the creation of a unique website for your firm, including content creation and site structure evaluation. Each new website is created with WordPress, designed with functionality in mind. From there, we’ll write high-level content for each page, structure your content with images, functions, and features, and add it to the respective site pages. You can be sure that your website will always comply with industry-specific content and Google guidelines for a website that converts.
Transparency
If you’ve worked with a marketing company in the past, you know how frustrating and nerve-wracking it can be to not know what is going on with your online marketing or website build. At Social Firestarter, you can expect regular meetings and report on how your marketing is progressing. We’ll always connect with you if there is a potential issue or delay, and we’ll let you know how we plan to address it.
Easy Access and Complete Ownership
You’ll always get access to your site as soon as the build is completed. And if you decide to part ways with our marketing firm, we’ll hand off your website and any other creatives and accounts to you. We’ll never hold your website hostage.
SEO SERVICES THAT WORK FOR LAWYERS
There may be a lot of legal marketing companies out there, but they don’t all have the same understanding of SEO in the legal space. SEO services for law firms can be some of the most complexes in the industry, and you’ll need a company that understands the myriad of potential pitfalls that your firm could face if your marketing isn’t done correctly. Our clients choose us for our systematic and results-driven approach to market a wide range of legal practice areas, our reliability, and our superior insight and support. Trust a company that uses the best SEO for lawyers, backed by marketing strategies that really work; trust Social Firestarter to get your practice to the top.
WHAT YOU CAN EXPECT
Ranking on the first page on Google Search result pages can be difficult to obtain and highly competitive. However, we simplify this process, helping you achieve your aim of growing your business presence and raking in more clients.
Many of our clients come to us not knowing that there are things holding their law firm back from reaching top rankings on Google and other search engines. That’s why we start every campaign by taking a deep look at your site and brand profile, checking for technical and quality issues that may be holding you back. Here’s what you can expect to get when you start working with us:
- Analysis of your website and brand to determine strengths and weaknesses. By doing this right out of the gate, we can ensure that any omissions, additions, or errors that may be holding back your rankings are addressed first. This is also where we notate anything that may be changed or optimized during new website creation.
- Fixing your website’s on-page SEO issues, ranging from poorly worded content to missing titles, metas, and image tags are the next thing we do. We’ll also address things like interlinking of pages, schema creation or update, and other on-page factors that could improve your ranking ability.
- Building your law firm’s online authority and branding through backlink creation and social media management.
- Clear and detailed reporting of all aspects of our work for your law firm, always delivered on time. We’ll show you the best terms to target for your practice areas, link and citation opportunities that your competitors are using that you may be missing out on, and other ways that we can help you to improve your online presence and get more calls for your firm. You’ll work directly with your personal account manager for better reporting and campaign personalization.
How Can I Make My Law Firm Show First on Google?
To begin answering this question, we must first identify the definition of the objective. Google provides users two main platforms for searching for services online. These would be Google Maps and Google Search. Although both are separate platforms, they have an incredible bond that when properly optimized, can bring you significant increases in online impressions, clicks, and of course, inbound phone calls. Below we will discuss their differences so that you can understand how to utilize both of them for your advantage.
Once you have identified which type of online “ranking” you would like to achieve, you can then begin to organize your campaign to take on your top competitors.
Google Search
Google was originally launched in 1998 by Larry Page and Sergey Brin to market the Google Search Engine. Their search engine was made to be a powerful resource that would bring valuable information to users at a moment’s notice. Over the years, the search engine has collected an almost unimaginable amount of information in its index. This amount of user data has allowed for Google to become the advertising giant it is today.
Today, people use Google Search around the world to access info, read up on news and blogs, make informed purchases/decisions, and find local businesses among other reasons. To provide some perspective on this level of convenience: In 2015, online searches became overtaken by mobile users vs desktop computer users. It became very clear to marketers that providing a convenient experience to lead customers to your business organically was starting to create a “path of least resistance” in terms of closing rates with the prospects.
Sales teams for local service businesses refer to inbound leads from Google as the highest quality and intent when compared to traditional advertising methods. Since this is no longer a secret, there are even large corporate companies that can thank Google Search for much of their success. (Justia, FindLaw, Avvo, Angie’s List, HomeAdvisor, Thumbtack, Zillow, Yelp, etc.)
Organic Rankings
We can refer to the regular text listings as the organic rank for that given page. These are the types of listing that will be served to you after searching for something on Google Search.
Maps Rankings
On the contrary, if you make a search within Google Maps, you will be served what is called Google My Business listings. We can refer to these as your Maps rank (also called Local Rank by marketers).
The Map Pack Rank
This popular type of ranking is found on the more common hybrid results pages, which serve both organic listings as well as a cut-out section of the top 3 local Google My Business Listings. The Map Pack Ranks for every city are essentially the coveted sections of maximum visibility that you can achieve (organically) from Google’s platforms. There is much more debate, confusion, and misconceptions revolving rankings in the Maps platform, but that is because it is such a valuable ranking to achieve for any business in almost any country. The Maps platform also uses significantly more factors in its algorithm for deciding the final placement of rankings. This means that achieving a Maps Rank, is actually done differently than if you were to aim for just an Organic Rank.
This is both good news and bad news because although it is harder to understand the Maps algorithm, it is also much harder for your competitors and their marketers to stay on top of your city’s local standings.
What Do I Need to Rank My Law Firm in The Map Pack?
The two most crucial requirements here would be a website for your business, and a verified Google My Business listing. Outside of keeping your listing active, Google really only suggests that you provide a thorough and accurate description of your services to maximize your visibility.
To keep things simple, you could say that to become a top 3 listing on Google Maps will require that you become the most prominent and relevant law firm for your practice area. But to understand what it means to be prominent online; we must understand exactly what signals the algorithm has been instructed to look for. When we identify a signal that the algorithm requires to increase prominence (or relevance), we can form a creative method to replicate said signal. Once we can see a clear result of the algorithm’s response to a new method, we can begin to implement that method across the listings we need to rank.
If you can accomplish this to a better degree than your local competitors, you will theoretically achieve your desired top rank. Remember that you must follow Google’s strict rules and Terms of Service when using their platforms, or risk having your listing or business website suspended. Receiving a suspension for breaking their TOS means that your listing and website will no longer be served to users online until you get past their strict process for reinstatement.
Below is a report that visually depicts a law firm’s visibility in Google Maps. Achieving a top 3 rank in this platform is what provides you the Map Pack Rank. Each dot on this image is a different spot than the report used to pull their Maps rank. So, it is essentially showing you the law firm’s Maps Rank as it varies geographically when users get farther from the office location.
