We are often asked what is better for local SEO tracking, Local Falcon or Local Viking. The fact that you have asked the question tells us that you know the importance of local SEO tracking. Local SEO involves optimizing your site. The purpose is to make it more visible in results for local searches.
Any program can tell you how you are ranking in a town or city. But a Local SEO involves optimizing your site to make it more visible in search results for local search queries. a good Local SEO program will tell you how you are ranking in various neighborhoods or locations in town. This allows you to look deeper. Do you have competition in an area where your numbers fall off? Does the demographic change in that area? You have the numbers, changing them is up to you.
We have used Local Viking and Local Falcon and we find Local Viking is the best service. As you grow your business, you will find more reasons to look to your local SEO numbers. Local Viking is our recommendation.