Chase Musser: The next question we have is from Dev. He asks, “Any advice on targeting employment law clients who have been maybe unfairly dismissed from their jobs?” He’s currently in the UK.
Andy Stickel: Yeah. What’s kind of cool about that is that I’ve always found employment law as really easy to generate leads for because most people that got fired are usually upset about it. If I had an employment law firm, what I would do is create a free guide of some sort that is called like, “Top 4 Ways That Employers Illegally Fire Employees and How Much Money You May Be Owed.” That’s really not that great of a title but something along those lines, something where if they were fired, they’re going to look at it and think, “Oh, wait just a second, maybe I was fired illegally and I might be owed money?” This gets people’s interest and sparks their curiosity. Then what you do is you put it on a landing page and you run Facebook ads that are basically saying, “If you were fired, then there’s a good chance that it was done illegally. Now, I’ve created a free guide that shows you four ways that employers routinely illegally fire employees and how we’ve been able to help get employees compensated when they’re fired illegally. If you want to get a free copy of this guide, click the link included with this video. Then on the next page, enter your name and your email address and we’ll email you a copy. What’s cool about that is now you’ve got their name and their email address. And you can run that as a Facebook ad pretty wide. I’ve actually never advertised in the UK so I’m not entirely sure what the targeting options are. I would imagine that they’re probably okay. They’re not as good as the US. But they’re probably okay. But honestly, you could probably run that pretty wide. And what I would do is make sure that you have a really good pattern interrupt. So the first line of the copy should be something like, “Anyone recently fired from their job needs to see this.” On my videos, I always have the red, “Hey, lawyers.” You can’t say, “Have you recently been fired?” because Facebook won’t allow that. But you can say something like, “Employers fire employees illegally all the time…” or something like that, something that’s going to get their interest because it calls them out. And then what you’re going to do is you’re just going to follow up with them on a regular basis providing value on the biggest problems that people have. That’s how I would do it. It’s pretty simple. If you go to lawyermasterclass.com, you can see a pretty detailed instruction on how to actually run that. It’s about an hour-long video. It shows you how to run that entire process. And then the other side to that also is that after they download the free guide after they give you their email address, I would push them into a Facebook group and make it an employee rights Facebook group – UK employee rights or London employee rights or whatever city you’re located in – and then you just create content and put it in there also. It’s the same strategy I use. That’s what I would do.
