Do you want to create content for social media but you’re not entirely sure what you should create content on and you don’t know what to talk about in your videos? Well, in this video, I’m going to show you a very simple way to figure out exactly what to talk about in your videos and a way that you’ll never run out of content. Now, the thing you need to understand is that you need to create content that actually speaks to somebody. Because if you create very generalized content, then people are not really going to react the way that you want them to, to your content.
Who Is Your Audience?
So there are two questions you need to ask yourself. The first question is: who is your ideal audience and who are you actually talking to in your videos? The next question is what problems do they have? If you can figure out who you’re talking to and then you can identify the problems that these types of people have in their everyday life and basic problems that you can help them with, then you can create content that basically calls out the problem, gives a solution. Then provides some value.. When you do that, then people are going to be very receptive to you. What that’s going to do is that’s going to make people pay attention to your content because it’s not all about you and it’s about them and solving their problems.
Every body has problems and everybody wants solutions to their problems. Everytime you publish, your goal is to provide value to the reader. This is the easiest way to create content that builds goodwill, makes people know they can trust you, and actually get them to remember you and eventually call you and eventually hire you.
Now, when I think about this, what I do is create three columns. I’ll draw it down on the board. I’m going to give you an example of how I do this for myself when I’m marketing to lawyers. What you would do is you would just take this exact same strategy and you would insert whoever your ideal client is and you would ask yourself these questions. The first question is: what problems do they have? The second one: what are the solutions to these problems? And then the third column on the right is going to be: what is a story that you can tell about this or is there any value that you can bring to help better explain the problem and the solution? Let me give you a perfect example. I’ll basically just walk you through what I do for lawyers pretty much all the time when I’m handling my marketing.
So I’ll think, “Okay. What are the problems that lawyers have?” One of the problems that lawyers have is they can never get enough reviews. They can never get clients to leave them reviews. They get a great result for a client and they ask the client, “Would you leave me a review?” and the client says, “Yes, I’ll definitely do it” and then they just never do it. So what is the solution to this problem and what’s a story that I have that I can tell to emphasize the solution? Well, one client that we have actually paid his assistant or his receptionist $50 for every review that they got. Obviously, you can’t pay your clients to leave you reviews but you can incentivize somebody on your staff to leave reviews. So that’s actually a really good story. What I would do one day is I’d probably create a video with that. The solution is an incentive. And the story is my client. I’m not going to say their name but their initials are TB and I know exactly what that is. And you probably would be able to do that same thing. What’s another problem that lawyers have? I’ve got one. This obviously doesn’t apply to contingency attorneys but leads come in and they’re always broke. A lead comes in the office and they say, “Yeah. I really want to hire you but I just don’t have $3000 or $5000 to pay your retainer.” How can I help lawyers solve this problem? I know what I can do. I can tell a story about how I solved this for my business by offering PayPal Credit. That’s what I can do. I’ll offer up PayPal Credit as the solution. Now, with this one, I can actually provide some value and I can provide a story because my company offers PayPal Credit for anyone that wants to sign up with us and that gives you no payments for six months and no interest for six months. But I would actually rather give some value with this one. So what I’ll do is I’ll say it’s all about the way you close so you don’t want to just say, “Oh, you can pay us with PayPal.” What you do when they say, “Oh, I can’t pay that fee,” you say, “Well, what if I could give you six months no interest and no payments. Would that be interesting to you? Would you be able to work that out?” And most of the time, people are going to be like, “Yeah. That sounds amazing.” “Okay. Well, we have a relationship with PayPal Credit. What we do is we send you an application and you fill out a couple of questions and then we get you signed up.” So that’s what I’m going to tell them in this video. I’m going to do the close and give some value. Asd I said, it’s either a story or some sort of value that you can offer to support the solution and the problem. What’s another problem that lawyers have? Oh, I know. How about they’re not getting enough leads? Okay. So what can I talk about? Oh, I know. We have a client who used to have a phone tree on his answering machine. And as soon as we got rid of the phone tree, his leads doubled because people were actually picking up the phone and people were sticking around and they weren’t hanging up when they got that voicemail. So I’m going to tell that story about the SSDI attorney that we have. Now, there’s something else I want you to think about. There can be many solutions to each one of these problems and you can do this many, many times. So I’ve got probably 25 videos just for how to deal with broken leads. I’ve got an entire series about how to handle reviews. You can say, “These are the problems and it can be incentivized.” A lot of different things like that. What’s one more that we can think about? Oh, I know. How about attorneys that don’t necessarily know how to close? When a client is in their office, how do they actually seal the deal? How do they get them to close? I’ve got a lot of tips on this. But one thing I can tell them – and actually I just did a video about this not too long ago – is, “What you do is you give a compliment at the beginning of the actual consultation.” I’ll (put a compliment) here. I actually told this to a bankruptcy attorney and the next 20 leads in a row that came in his office, he gave every single one of them a compliment and the next 20 leads in a row retained him for their bankruptcy. So what you can see here is it hasn’t taken me very long. Who am I targeting? I’m targeting lawyers. What are the problems that they have? I start listing the problems right here. What are the solutions to these problems? But what really ties the whole thing together is when you tie with a story or value. That’s what makes social media marketing really work, when you figure out what’s the problem, what’s the solution, and how can I convey it in a way that is easy to digest and understandable. And frankly, it’s usually enjoyable to listen to someone tell a story rather than just someone giving information.
Fantastic Amount Of Video Content
That’s the biggest thing that I want you to think about. If you follow this strategy, then you’ll be able to come up with just a ridiculous amount of content. I mean, I’ve been doing this for two years and I’ve got almost 700 videos and I still come up with new stuff to talk about. I’ve actually never even created a video on this very subject and it was a problem that people had so I was like, “You know what? I’m going to create a video on that.” So that is how you do it. It’s as simple as that. You just figure out who you’re talking to, what’s the problem, what’s the solution.
