marketing

Some professionals are still wary of the benefits of internet marketing. They imagine that it takes hours to design, write, and post marketing online. They also know that you can’t go to the bank and say, “I have no money to deposit but here are a dozen retweets and 75 likes.” If these kinds of thoughts and concerns have made you cautious and wary, that’s good. It does take time to launch an effective online marketing campaign, and your likes and retweets will – at least at first – grow a lot faster than your bottom line.

Discuss your concerns and reticence with representatives of an internet marketing company. Good marketing professionals will be sensitive to your concerns. They’ll be able to do most of the marketing work for you so that you can focus your time on the clients you are serving today. From design to content creation to week-by-week management of your marketing campaign, the right online marketing company can do it all – or almost all of it. And while you can’t deposit likes or retweets, online marketing gives you the chance to connect and engage – and most importantly, convert into clients – readers who like and retweet your work.

You wouldn’t think of never using your telephone. It’s a vital tool. Yet when telephones first emerged in the late 19th and early 20th centuries, many people resisted them. Churches worried about their phones ringing during a service; attorneys didn’t want a phone ringing while they counseled clients. It seems silly today, but it always take some time to adapt to new technologies. The internet is no different. It’s not going away. Get the help you need to take advantage of the internet, and contact the professionals at an established internet marketing company as soon as possible. They can address your concerns and offer the answers you need, but you must take the first step and make the call.

You may choose to have a great deal of written text on your website or very little. Obviously, it depends to a great extent on the products or services you offer. But whether the written content on your site is extensive or minimal, it needs to target your most likely prospective clients and be clear, precise, and engaging. Your written content must also function to boost you in the Google rankings. If you don’t consider yourself a writer, consider getting some help with your marketing efforts from a professional internet marketing firm. Here are three basic recommendations for the text on your website and blog posts:

1. Use keywords and phrases abundantly, but naturally. In the earlier days of the internet, Google rewarded keyword-heavy content, but marketers quickly found that using too many keywords makes reading awkward and waters down your message, and they also learned that their competitors could do precisely the same thing. Engaging content that naturally “weaves” a few keywords into your text is the winning approach.

2. Your content must target your prospective clients. Your goal is to “connect” and then to “engage.” Real estate agents can assume their website visitors are at least thinking about buying or selling a property; attorneys can assume their visitors are people who need legal advice or services. When you are writing, you are writing with a specific purpose – connectivity and engagement – for specific readers. Always keep your target audience in mind. Don’t try to reach out to everyone; that only leads to a failure to target anyone.

3. Keep it simple. Avoid technical terms and professional jargon. If you’re an auto mechanic, you obviously are not marketing to other auto mechanics. In fact, you’re marketing to people who probably know nothing at all about automobiles. The same principle applies to realtors, attorneys, and everyone else. Plain, straightforward language is the key.

Let a good internet marketing firm handle your website text, blog posts, and other content needs. You be able to work directly with a professional writer who understands the internet and understands your marketing needs. Online marketing help is here, and there’s no reason to wait. Make the call to an internet marketing firm and get started today.

If you aren’t taking full advantage of the opportunities that internet marketing offers, promptly seek some advice from a professional internet marketing agency. For example, your online marketing can help you get the most out of conventions and industry trade shows. Here are some recommendations for your next convention or trade show:

1. Build excitement on Facebook and Twitter. When people know that you’ll have great offers and promotions, they’ll look for you. Use Facebook and Twitter to remind your friends and followers, to provide information about the event, and to promote any deals you plan to offer.

2. Attract more attention at a trade show or convention with contests and special events. At most trade shows, the more creative you are, the better.

3. Especially in the final days before a show, ask others to share the details about your display and any special offers or special events.

4. Create a feeling of excitement by posting and tweeting from the floor of the trade show. Set up a “countdown” to a special giveaway or event.

5. Invite bloggers to the trade show and to your display. They’re always looking for a new topic, and they have readers.

6. Gather as many names and as much contact information as possible, especially email addresses. Trade show marketing – like all of your marketing – is about building relationships.

7. Always be hospitable and warm both online and in person. Don’t worry so much about selling. Building long-term relationships is best accomplished by being low-key – not high-pressure.

If you’ve never been involved in an industry trade show or an industry convention, try to find an upcoming event that’s right for you. It’s a genuinely superlative way to meet potential new clients and to learn from experts – and you never know where the opportunities might lead. For more ideas about taking full advantage of your online marketing, contact an experienced internet marketing agency as quickly as possible.

A website has to be updated frequently, and the truth is that thousands of websites need more than just an update – they need a complete overhaul. If you haven’t renovated your site for two or three years – or longer – it’s time to update with the help of an experienced internet marketing company. If you’re an attorney, a real estate agent, or a professional in any other field, you already know that when consumers seek your professional services, they go online to find you. Thus, your website must “feel” welcoming and inviting, be up-to-date, and provide practical, engaging content. Here are several reasons why your website – and all of your online marketing – may need a complete overhaul:

• Three or four paragraphs about how you are “extremely skilled” or “exceptionally knowledgeable” is too much. Don’t oversell. Instead, demonstrate your skills and share your knowledge, or as the writing teachers say, “Show, don’t tell.”
• Thousands of blogs haven’t been updated in two or three years; the truth is that a blog should be updated two or three times a week. If your last blog post is dated 2012 or 2013, a visitor might get the idea that after you’ve started something, you don’t follow through. Make your blog work for you. An internet marketing company can help.
• A website needs to be built and organized logically, and navigating it must be easy. Today, every website must also be fast-loading and mobile-friendly.

Consumers expect you to be easy to find online, so make it easy to find you. You must have an exclusive website, but you also must be on Facebook, Twitter, LinkedIn, and Google Plus.

Let a good internet marketing company bring your website up-to-date and coordinate your online marketing across the internet. Online marketing help is here. There’s no reason to wait. Make the call and get started today.

In the 21st century, many if not most consumers research a product online before making a purchase, hiring a contractor, or retaining professional services. When a consumer enters a search query that takes him or her to your consumer reviews, what will that person find? You should encourage customers to leave reviews and then ensure that those reviews are managed properly. Sound like a challenge? An experienced internet marketing company can help.

Google takes into account the number of reviews attached to a particular business name, address, phone number, and website. Google then works the number of reviews into its search algorithm. Businesses and professionals with numerous reviews on a number of review sites will tend to be higher in the search engine rankings. An internet marketing company can ensure that your customer and client reviews are not only positive but that they are well-distributed across the internet.

When someone sees that others – real people rather than “paid spokespersons” – have benefitted from your products or services, that someone is much more inclined to join the crowd. But many businesses to have no reviews whatsoever. You must make leaving a review easy for your customers, because if there are barriers – too much to click or too much information to register – the customer won’t bother. For example, to post a review on Google, a customer must find your profile, create or log into a Google account, locate your profile again, and then write and post the review. For most people, that’s just too much trouble.

An experienced, professional internet marketing company is your answer. They can make it easy for customers and clients to leave reviews on your blog and website, and they can ensure that the most positive reviews are properly distributed to the top review sites. One good review can convert a visitor into a customer. Help make that happen for you, again and again. Don’t wait to talk to the professionals at an experienced internet marketing company about managing reviews and the other online marketing techniques that can help you continue to succeed. Make the call promptly.