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Backlinks in Your Community

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Especially if you are a professional such as a realtor, an attorney, or a financial advisor, it’s essential to have a website, a blog, and a comprehensive, proactive internet marketing campaign. You should be establishing your brand and online presence and offering practical and engaging content. Your options are many; video, podcasting, ebooks, and multiple websites are just a few of the online marketing tools that professionals are using successfully. But without effective backlinks, the rest of your marketing efforts could be futile.

Backlinks are links on other websites that “link back” to your own site. Good backlinks are imperative because Google determines both the number and the quality of your backlinks and ranks you accordingly. Without sufficient backlinks, your rankings plummet because Google assumes that you have nothing very interesting to offer.

An experienced internet marketing firm can help you acquire the important backlinks that you absolutely need, but an internet marketing firm cannot know your community like you do. People who operate websites with amazing numbers are close to you, in your community, and maybe even right across the street. Seek out opportunities that can lead to landing a backlink. Local schools often have sponsorship opportunities. Community organizations often have pages dedicated to local businesses that make a donation. Write guest commentaries for local publications, and seek out opportunities to speak publicly or to be interviewed by local media. Small, weekly community newspapers will often be happy to accept guest columns from local professionals, and almost all of those publications have websites that locals routinely visit.

When counting your backlinks, Google only counts reliable, high-quality pages. You can’t cheat and willy-nilly create websites solely for the purpose of backlinking. A good internet marketing firm can ensure your website has quality backlinks, but if you really want to reach effectively the potential clients who are closest to you, you’ll need to acquire a few backlinks on your own. In so many cases, just asking for a backlink does the trick. Still, if your internet marketing isn’t doing the job, speak right away with an internet marketing firm about boosting your search engine rankings. Don’t lose any more business. Make the call promptly.

The Eyes Have It

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Getting your online content seen by more people’s eyes is one of your top internet marketing goals. There’s nothing wrong with paid advertising if you can afford it, but that can’t be the extent of your marketing efforts in the internet age. Getting likes, followers, “friends,” shares, and “retweets” can take time and discipline and an extra measure of patience. Honestly, building a customer base – or an online “audience” – is long and hard work. That’s why many business owners and professionals put their online marketing in the hands of a professional internet marketing firm.

The importance of content can’t be overstated, and an internet marketing firm can help you create the engaging and useful content that your audience seeks. When you need a website created from scratch, a new Facebook page established, a video or a podcast produced, or a blog that’s updated with fresh posts on a regular basis, an internet marketing firm can provide it – while you focus on your clients and your business. As you post more content online – provided that it’s high-quality content – you’ll see your business or practice rise in the search engine rankings. That drives even more traffic to your sites, and you get the “cascade effect” – you reach a tipping point where your content is shared and reshared, posted and reposted, tweeted and retweeted. The most successful internet marketers are frequently hiring new help to deal with their expanding client base.

A well-written blog, updated two or three times a week, helps you retain readers and attract new ones. If you don’t have time or a passion for writing, contact an internet marketing firm, and you can talk directly with trained professional writers who can work to serve you. You should also consider video and even creating your own YouTube channel. The under-30 generation today reads less, but millions under 30 go to YouTube every day, and you need to be reaching them. Make the call promptly to discuss your online marketing needs and ideas with a professional internet marketing firm. Even if you don’t “sign up,” you’ll come away with useful and practical ideas for the future. Don’t wait to make the call.

What Analytics Can And Can’t Tell You

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When you launch a blog, a new website, or an online marketing campaign, don’t be overly concerned at first about numbers, web traffic, and analytics. The amount of traffic to your blog and website and the number of readers is not the final word about your online marketing “success.” If you are consistently interacting with your online friends, likers, and followers, you are building your online reputation and establishing trust. In the long term, a few positive interactions on social media may be worth more than big numbers and good analytics.

Nevertheless, a little understanding of website analytics can help you attract more readers, creating those important opportunities for interaction and trust. Analytics can tell you precisely the number of visitors to your site, how long those visitors are staying on your site, where those visitors are located, and what’s on your site that is drawing their attention. The important numbers to look at are your visitors and your bounce rate. Analytics can tell you how many people visit your site in an hour, day, week, month, or year, how many are first-time visitors, and how much time they spend at your site. Your bounce rate is the percentage of visitors who leave your site after viewing only the landing page. If your bounce rate is high, you probably need to be retaining more visitors. Let a professional internet marketing company help.

The numbers provided by analytics can tell you what’s working and what isn’t working on your website, but you may require some help to fix what isn’t working. An experienced, professional internet marketing company can help you keep visitors and help you convert them into clients. The future offers abundant marketing challenges and opportunities for success, but you’re going to need more than analytics. Choose the smart option, and put your online marketing in the hands of the professionals at an experienced internet marketing company. Make the call right away.

It Might Be Time To Renovate

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You’ve certainly noticed that almost everything wears down or wears out and has to be replaced after a few years. You can’t drive a car or wear a shirt forever, and your website is no different. If your website hasn’t had a complete renovation recently – especially in the last four or five years – it possibly even looks outdated. Let a professional internet marketing agency help. The right internet marketing agency can bring all of your online content up-to-date and manage it over time to keep it that way. If you are an attorney, a real estate broker, a financial advisor, or in any other profession, you already know that in 2015, when consumers are looking for professional services, they go online. You need to be prepared.

Think of your website as your online office. Prospective clients and customers appreciate an up-to-date site. They can leave with just a click, so your website absolutely must be easy to navigate, mobile-friendly, comprehensive, and accurate. What about your other online content? Did you start a blog or a video series and fail to follow it up? An internet marketing agency can get your blog and/or videos up, running, and working for you. Your options are almost unlimited. The services of writers, videographers, and web designers are all available to you through one professional agency.

Consumers seeking professional services today are looking at a lot more than your website. They also look at your reviews and social media pages. Your site should make it easy for prospective clients to locate you on Facebook, Twitter, YouTube, and anywhere else you have content. An internet marketing agency can help you create and coordinate your marketing and your online presence consistently across the internet. If your online office needs a renovation or if you simply want to discuss marketing strategies, have a consultation with the online marketing professionals. Contact an experienced internet marketing agency without delay.

Four Tips For Great Video Marketing

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In August 1981, the first music video ever broadcast on the MTV network was a song titled “Video Killed the Radio Star.” Thirty-four years later, video is still perhaps the most powerful communications tool available to us. The short videos favored by internet users are easy to consume, engaging, and don’t require a lot of reading to get the message across. Of course, you can’t just start making videos without a marketing strategy, and that’s where an internet marketing company can help. Here are four tips for a successful video marketing strategy:

Create a video “series”: You can’t tell your visitors everything you want them to know in one long video. Short videos are a good fit with today’s fast-paced lifestyle, and a “series” of good videos will create a loyal following.

Tell stories: Viewers respond to narratives, not lectures. Use real-life examples and stories about real people. Try to avoid specification sheets, bullet lists, and similar “hard” data.

Keep it short: The average length of the top ten most shared video ads in the world is 4 minutes, 11 seconds. There’s no perfect length, and length to a great extent is dictated by content. You don’t need to repeat anything twice – viewers can watch as often as they like.

Teach viewers something: Whether it’s how to build a backyard fire pit or how to have a criminal conviction expunged, viewers want to feel they’ve learned something useful from a video. Always offer something of practical value.

Setting your business or professional practice apart by marketing with video can be a genuine advantage in a world of text-dominated marketing. Setting up your video campaign properly could be the key to bringing new clients and customers to your door. Let a professional internet marketing company explain your video options in detail and help you get started. Your competitors may already be using video, so don’t wait to make the call.

Reaching A Younger Audience

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Nothing is wrong with traditional marketing methods – yellow pages ads, radio and TV spots, and billboards – but to reach younger potential clients, you must be on the internet. However, if your website is just a digital version of your yellow pages and television advertising, it won’t help you much. Younger customers are looking for businesses and service providers who have an “active presence” on the internet. That’s going to take some time – and some thought – to establish, and you should have help from the marketing professionals at a well-established internet marketing agency.

Social media is now the predominant way many people under thirty communicate. They turn to Facebook, Twitter, and other social media sites to get news, weather, information about upcoming events, and information about products and services. Before purchasing products or services, these savvy young consumers will scan over your website, read your reviews, and determine if their friends – or friends of friends, or others they trust – were satisfied with your product or service. Especially when hiring a professional – a doctor, financial advisor, real estate agent, or attorney – young consumers today take pride in being thoroughgoing researchers and smart consumers.

How do you establish an “active” online presence? Obviously, you need your own, comprehensive website, and you need to be on Facebook, Twitter, LinkedIn, and Google+. Frankly, you need to do more than “be” there. You need to be active on Twitter and Facebook, posting and tweeting several times a week. You need to have an up-to-the-minute blog. You need to link everything back to your website and coordinate your marketing across the internet. You need to answer questions, engage readers, and demonstrate that you are a real person who has the answers that your online visitors seek.

Let a professional internet marketing agency help. A good marketing agency can design your websites and other pages, write your content, including your blog posts, and create videos, podcasts, and all of the other marketing tools you need. You can reach the under-thirty consumer, but it does take time and effort. Take the first step toward boosting your bottom line and make the call today to an internet marketing agency that can help you reach all of your potential clients.