marketing

Is your internet marketing sending the wrong message? All of your online marketing investments and efforts could be in vain if you are making several common mistakes that send the wrong message. Thousands of online marketers are making these mistakes, but with just a few minutes and a bit of consideration, you can fix the problems and be assured that you are sending the message you want to send – and not some other message. Here, a look at several of the messages marketers innocently and unintentionally send:

• “We’re cheap.” A poorly-designed website tells consumers the one thing you don’t want to tell them. You’re cheap. Avoid the free website offers, and if you are not a website designer, don’t try it yourself. Contact an internet marketing company and have it done right.
• “We have an agenda.” If you’re marketing one thing but promoting another, visitors will soon realize it. If you are constantly promoting something other than your own products or services, you may be pushing away potential clients and customers. It’s fine to be opinionated – it humanizes you – but if you want to boost your bottom line, try to keep your primary focus on your products or services.
• “We don’t care about you.” This is probably the most frequently-sent unintentional message. Attorneys who seem to write only for other attorneys and financial advisors who seem to write only to impress their colleagues are all over the internet. You must remember that you are marketing to consumers and for consumers. Get rid of all the professional jargon and the “inside baseball” language.

Marketing isn’t easy, but professional help is available. A good internet marketing agency can create your online marketing campaign from scratch, or they can look at your current marketing and suggest improvements. Especially, a good internet marketing firm can help you avoid sending the wrong message. Almost everyone needs some help with marketing. Make the call promptly to an experienced, professional internet marketing company, get the help you need, and help your customers get the right message.

ESPN and ESPN.com is the heavyweight champion of the world of sports media. In 2014, ESPN.com averaged 16.6 million daily unique visitors, a 14 percent increase over the 2013 figure, and ESPN.com is only one of the corporation’s multiple websites – not to mention, of course, its television and radio empires. Patrick Stiegman, vice president and editor-in-chief of ESPN.com, recently offered some insights regarding ESPN’s success, and if you are marketing on the internet, these are insights that are worth considering.

Stiegman’s first recommendation might be a little unsettling. He says to embrace chaos. Don’t be afraid to try new ideas, new approaches, and new media. For professionals and businesses, this could mean podcasting, video, multiple websites, live webcams, and more. Try some experiments, then focus on the ones that work and learn from the experiments that don’t. Stiegman’s second suggestion is to focus entirely on serving your audience. For online marketers, this means meeting the needs of your online visitors with engaging, practical, and informative content – without regard to how it’s packaged as a blog, podcast, or video. If you meet the needs of your visitors, everything else falls into place.

Finally, Stiegman says, be a “bowling reporter.” In other words, get every detail right. Stiegman has covered Super Bowls, but he started as a bowling reporter for a local Wisconsin newspaper. Be diligent. Get the basics right. And give your customers what they’re looking for. An internet marketing company with a team of experienced marketing professionals can help you do all of the above.

You have everything to gain and absolutely nothing to lose by learning about the marketing possibilities and opportunities that an internet marketing company can provide. Whether you need to start – or to reboot – your online marketing from scratch, or if you just need help with blogs or videos, the right internet marketing company can take care of your online needs. Take a few minutes to learn more about online marketing and to discuss your own marketing with some professionals who can help. Don’t wait – make the call promptly.

Online marketing advice is everywhere. Some of it is excellent. Much of it is dubious. If you type the phrase “internet marketing tips” into the Google search engine, it will return more than 79 million results. It would take several lifetimes just to read all of it. Obviously, anyone engaged in internet marketing is dealing with one big problem right at the beginning – too much information. Where can you turn to get the practical advice that you really need?

Consider working with a professional internet marketing agency. Good internet marketing professionals can cut through the jargon, confusion, and chaos. They can help professionals and small business owners like you come up with the marketing strategy that’s right for your professional practice or small business – and help you forget all of the dubious advice. Your online goals are simple: attract visitors to your website or blog and convert them into clients or customers. Of course, achieving that goal is somewhat less simple than stating it, but a professional internet marketing agency can provide all of the tools and advice you need. From initial website design to ongoing content creation and management of your marketing campaign, a sharp and experienced internet marketing agency can handle all or any part of your online marketing needs.

Marketing online in 2016 is going to be a lot different from marketing online in 2006 or 2010. You website will have to load quickly and be mobile-friendly. You’ll need to update your blog weekly or even two or three times a week. You’ll probably need to create some videos, and you may need translation services, podcasting, multiple websites, and other tools and options. It depends on you, your operation, your goals, and your current needs. Don’t wait to make the call and let the competition get a step ahead. Speak promptly with the professionals at an experienced internet marketing agency and take the first step to marketing success in 2016 and beyond.

Every year, new online marketing trends emerge as new hardware and software are developed, new companies offer their products, and new user preferences become popular. Those who can get ahead of the trends have a shot at out-marketing the competition; those who fail to act on the new trends can quickly fall behind. It’s always best to discuss your own marketing needs directly with the professionals at an internet marketing company, but you’ll also want to know about the trends that will “dominate” internet marketing in 2016, according to Forbes magazine:

• Video ads will dominate advertising. Video ads are certainly nothing new, but expect to see more ads popping up in more places. With Google’s ownership of YouTube, the possibilities are fascinating.
• Get ready for an explosion of apps. 2016 will be the year when more business owners realize the advantages of a dedicated app. Apps can do everything that websites can, and more conveniently.
• Mobile will completely dominate desktop. In 2015, mobile traffic finally overtook desktop traffic in ten different nations. Desktop traffic could eventually, entirely fade away, so the future will be more about mobile-focused online marketing.
• Virtual reality devices are here. In 2016, Oculus Rift and other devices will offer new advertising and marketing opportunities that are promising but still uncertain. Wearable “smart” devices will also be more popular – the Apple Watch was only the beginning.
• Advertising will become more expensive, so sharper and savvier marketing efforts will be needed. Let an internet marketing company help.

Developing trends give anyone who markets online plenty to think about, and if you’re already running a business or a professional practice full-time, you can certainly use some marketing help – someone who can provide any or all of your internet marketing needs. Take the time to discuss your internet marketing goals and needs – and the developing trends – as quickly as possible with the professionals at an experienced internet marketing company.

Small businesses and professionals regularly face a number of quite daunting challenges. As the business owner, you are the one responsible for hiring the right people, increasing the bottom line, making the payroll, paying the taxes, and still managing to provide the highest-quality customer service. Oh, and, by the way, then there’s the marketing. You know that you must be marketing, but the immediately pressing priorities of today’s business are probably demanding your attention. Most business owners and their staffs struggle to find any time at all for marketing. Yet, you know you must.

Get the help you need right away by contacting an experienced internet marketing agency – an agency that provides comprehensive services to satisfy any or all of your internet marketing needs. Generally speaking, the biggest internet marketing concerns of professionals and small business owners are:

• how to heighten your visibility and presence on the internet
• how to generate more and better leads
• a general lack of resources (people and time as well as monetary resources)
• creating and distributing content (and the time it takes, which is considerable)
• choosing the right – that is, the most appropriate and effective – social media platforms
• staying abreast of the developing trends and the emerging technologies

A good internet marketing agency can address every one of these concerns. They can design the websites you need or refurbish the sites you already have. An internet marketing agency can create engaging and effective blog posts, videos, and podcasts as well as multiple and foreign language sites. A good agency works with a variety of website designers and engineers, artists, and professional writers, videographers, and translators to create your content and meet every marketing need. An internet marketing agency is always willing to discuss trends and ideas and to work with you on innovative marketing approaches. Find out more. Make a phone call and speak with the professionals at an experienced internet marketing agency right away.

If you have a website, a blog, a Facebook page, and a LinkedIn page, that’s good, because those are essential. However, that can’t be where your internet marketing efforts end. Marketing is always an ongoing project, and the next logical step for many marketers is doing more with video. Almost 25 percent of all global mobile bandwidth is now used by people watching YouTube. If you’re not creating marketing videos for your own YouTube channel, you’re missing out on some genuinely promising marketing opportunities.

According to YouTube’s own statistics, YouTube now has over a billion users. It reaches more people ages 18-to-49 than any cable network in the United States. The number of people watching YouTube per day is up 40 percent just since March 2014. YouTube marketers are finding ways to build relationships, build trust, and deliver useful content. An attorney might calmly and precisely explain the consequences of a particular criminal conviction. An appliance parts warehouse might show you how to replace a heating element in your oven. Both are providing genuinely useful information and establishing trust without direct selling. It can be quite effective marketing. Along with a YouTube channel, your videos should be linked to your Facebook page, and you may want them as part of your blog and website too.

A good internet marketing company can provide complete video services – from writing to lighting – along with making sure that your video is posted, linked to, and easily found. Always focus on engaging your viewers and providing practical content. Try to post something so good that people will share it with others. Your YouTube channel should concentrate on your area of expertise and help you stand out from the crowd. An internet marketing company can provide everything you need to get started, so make the call promptly to have your questions answered and learn more about internet video marketing.