Digital Marketing

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Here’s the question:

What do you think about posting ads on Instagram? Have you seen success with this?

My answer:

I use Instagram all the time. I run all my image ads on both Facebook and Instagram for my clients. Instagram is getting huge. I mean it’s going to overtake Facebook one day.

How To Use Instagram

There’s a huge platform of people on Instagram, and the nice thing about it is that it’s the same ads manager as Facebook. So when you’re selecting your placements, it’s going to serve your ads to Instagram automatically.

And if you want to just use Instagram feed or Instagram stories or whatever it is, you can go into the placement section of the Facebook Ads manager; and you can select those things. So yes, definitely do Instagram.

A Possible Exception

There’s no reason not to use Instagram unless your audience is an older audience. For example, let’s say you’re in estate planning and you’re targeting senior citizens. If you’re targeting older demographics, they are probably less likely to be on Instagram.

When To Use Instagram

But if you’re not sure; test it out. If you’re targeting people in their 30s, probably people in their 40s, definitely use Instagram. And that includes personal injury, DUI, criminal defense, and things like that. Definitely, use Instagram for those.

The Question

I have a WordPress site for my law firm. Is there a plugin I can use that will bring Google reviews to my website?

My Answer

There are plugins that you can use. We have a couple of plugins that we use for reviews but I don’t believe they pull directly from Google. 

I know that you can link directly to it. I would imagine there has to be one out there that has the API because we have software internally that we use that pulls from the Google Maps API. 

How To Find Out

So, if you have WordPress, go to the WordPress repository and take a look there and see if there are any plugins. 

Why We Don’t Use Them

We typically don’t use them. We definitely don’t auto-pull because we obviously don’t want to be putting one-star reviews on our client’s website. 

But that’s a good question. I’ll have to look into that. I don’t know the answer to that, but I’ll see if I can figure out the answer.

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