Never Run Out of Lawyer Marketing Video Ideas!
attorney marketing
Best Local Links for Lawyers To Help Your Law Firm Rank Higher in Google
In this video, I’m going to show you how you can use two types of links to increase your law firm’s Google My Business ranking and your Google Maps ranking. I will also show you what will allow you to attract more leads, which will lead to more consultations, which will hopefully lead to more clients. Of course, all of this is in an effort to help you grow your business.
Two Types Of Links
Now, there are two types of links that we’re going to talk about. I’ve also got a bonus source that’s actually really powerful if you can make it work. Now, the first one is geographically relevant links. And one of the easiest ways to get these types of links is by joining local associations, your local chamber of commerce, your local bar association. Set up your local Better Business Bureau listing. If you can get links from local organizations
Type One
One of the things I like to do is to contact local youth sports organizations. And we’ll donate a couple of hundred dollars in exchange for a link from their website to your website. Now, the reason that this is important is that when Google sees that there’s a lot of websites and organizations that are all local to a specific area, Google can then detect that you’re extremely relevant for that area. If you’re located in Atlanta and you have a bunch of Atlanta organizations that are linking to you, then Google is going to see, “Okay. Well, this business is clearly extremely relevant for Atlanta.” Obviously, if you were located in Atlanta, you wouldn’t have a bunch of businesses and organizations in Miami linking to you. It just wouldn’t make sense. By doing this, by getting these geo relevant links, you can make sure that Google thinks you’re hyper-relevant for that area. That way, when someone searches Atlanta car accident lawyer or Atlanta criminal defense lawyer or Atlanta divorce lawyer, you’re much more relevant for the Atlanta part of that search. Now, one thing to note: if you do join the chamber of commerce, Better Business Bureau, or anything like that, make sure that they actually have a searchable directory that Google can crawl. Because it might be good to organizations but if they don’t actually have a directory, then it’s not going to do you any good from a Google ranking perspective.
Type Two
Now, the second type of listings and directories and links that you want to get are niche relevant. Niche relevant, first of all, on a broad scale, is mostly just a legal directory. You want to make sure you check all the big ones. You want to get your FindLaw, your Avvo, your Justia, your Martindale, all those types. And then what you want to do is you want to make sure that you get local bar associations. Now, local bar associations actually check the geotag also. But it’s really good because it’s a lot of different lawyers that are all being linked to so it makes you hyper-relevant for that. What you can also do is you join trade organizations or things that are specific to your practice area. For example, personal injury attorneys could join Million Dollar Advocates Forum where that’s basically an organization that’s linking out to a ton of different personal injury attorneys. And most of the practice areas have at least one or two of these that you can join.
Another thing: make sure that your NAP, your name, your address, and your phone number, are all identical on all of these listings. If you get all these set up properly and they all link to you, that will actually boost your Google Maps ranking quite a bit. Now,
Bonus!
I’ve got one bonus way that will actually supercharge your Google My Business ranking and we’ve done this many, many times. And that is to get featured on the local news websites. Now, one of the best ways to do this is to find reporters that are in your area. You can just basically go to the local affiliates, go to your local newspaper’s website, go to your local ABC, NBC, CBS affiliates, all the different news organizations that are in your area and find the reporters that are creating content where you could actually help them and you could actually provide value to them. And then what you want to do is you want to start reaching out to them and start providing value. When they write a story about something that you’re able to comment on, send them an email or tweet at them, and provide value to them and give them some additional information. Because what’s going to happen is they’re going to see you and they’re going to be like, “Okay. Here is an attorney that is making my life easier because he or she is giving me all of this great information.” This might not happen the first time and it might not happen the second time but eventually, they’re going to reach out to you for a comment. And then once they do that and you provide more value, then they’re going to keep going back to you over and over and over and over again. Anytime you can make someone’s life easier, you become valuable to them. And once you become valuable to them, that’s where this becomes valuable for you. We’ve had clients that have done this, a personal injury attorney in Miami, actually. She created content. She formed a relationship with a reporter at a local news station. And her brand gets mentioned in the news all the time, which is really important also. Even if you don’t have a link, if your brand is mentioned in these places, then that actually will help you increase your relevancy as well. But she actually gets links back to her website from the news. I think it’s an NBC affiliate. She actually gets links to her website from the NBC affiliate’s website and it’s all because she just developed a relationship and started building links. And her rankings have just completely skyrocketed, just absolutely gone through the roof. So if you get geo links, niche relevant links, and then if you can develop relationships and actually get featured on the news, you will rank higher in Google Maps. Honestly, there’s a lot more that goes into Google Maps also. I couldn’t really cover it in just this video. But there’s a lot more that you can do if you want your law firm to rank in Google Maps.
So if you like to see how we can help you, how Social Firestarter can help you rank your law firm higher in Google Maps, then I want you to click the button below and reserve a free 45-minute strategy session with my team. What we’re going to do is hop on the phone, we’re going to figure out what’s going on with your website, we’ll do an evaluation, and if we think we can help you, then we’ll let you know what that looks like.
And then at that point, you can decide if you want our help or if you want to go at it by yourself or whatever you want to do. But there’s no obligation. The call is completely free. So if you just want to see what it would look like to work with us, then click the link below and book a free strategy session today. If you have any questions at all, let me know in the comments. I’ll talk to you guys soon.
Law Firm Content Strategy That RANKS!
Did you know that you can rank your law firm higher in both Google Maps and organic rankings in Google if you use the right content strategy that just makes sense? It’s actually a really common-sense strategy. Well, in this video, I’m going to show you what that strategy is and how you can very easily implement it for your law firm. Now, what you have to do is you have to think as Google thinks.
What Google is trying to do at the end of the day is trying to return the best result for the searcher. So the best result for the searcher is typically going to be a website that covers the content that they’re searching for or covers the topic that they’re searching pretty thoroughly.
What Does Google Search For?
If you look at the Google results when you search for something like a divorce attorney or personal injury attorney or DUI lawyer, Google actually gives you some clues about what they think people are looking for. There are going to be two sections on there that you can look at. There’s going to be one section called “People Also Ask”. And when you actually search something in Google like a DUI attorney or whatever your practice area is, you’re going to see a list of questions that people also ask when they’re looking for that specific search. It’s really important to pay attention to what those questions are. There’s another section at the very bottom of the search results called “Related Searches”. Now, if you look at the content in both the People Also Ask section and also the Related Searches, then you can put together a content plan that is exactly what Google is looking for. They’re really not hiding it. They’re showing you exactly what they’re looking for. What you do is you create that content and you use it strategically on your website by linking the pages together.
What Does That Do?
What this does, first of all, is it allows Google to easily navigate your entire website and find all these different pages that are related to one another. Then it also tells Google that you are the most relevant and your website has covered the subject to the highest degree and answered all the questions that Google thinks people are searching for. By doing that, you’re going to rank higher and higher and higher, and you don’t need to do backlinks or anything like this.
This is just an on-page content strategy. Now, you would do this for any practice area. But let’s just say, for example, we searched divorce attorney. Now, if you’re a personal injury attorney or a criminal defense attorney or whatever it is, you can do that. But I’m going to give you the example of divorce.
So our main page that we want to rank for a divorce attorney covers the topic of divorce. That’s an actual page right there. Now, if you actually go to the People Also Ask section and the Related Searches, you’re going to see that there are a lot of other things that people are searching for when they search for divorce. One of the biggest things that they’re going to search for is the cost of a divorce attorney. Another thing they’re going to search for is information about flat fees. Now, each one of these should be a page. Each page should have information about the cost of a divorce or information about flat fee divorces. Even if you don’t do flat fee divorces, you still should put some information on there because Google thinks that this is what people are searching for so it expects to see this information on your website.
Even if it’s talking about why flat fee divorces are bad, that’s fine. You might talk about alimony. That should be another page. Now, this could also be another page that actually breaks off into a page like this where it has its own subcategories such as how do you calculate alimony, how long does alimony go for, who deserves alimony, can the husband get alimony, is it possible to break alimony, all these different types of things, all these different questions that people have. And you can do this pretty much for all these pages. Now, each one of these pages should then link back to the divorce page. But the divorce page can also link to these pages.
Google Cares About Customer Satisfaction
What you’re trying to do is you’re trying to create a network of pages that are actually going to provide a very good user experience. That’s what Google is trying to do. They’re trying to return the best result and the best experience for the searcher. Another thing you could do is retainers, information about how retainers work. You can do child support. Now, child support is one of those things that is probably going to have subcategories that branch off, just like a divorce, and you’ll want to create those and you’ll want to link to those. And by doing this, what you’re actually doing is you’re laying out a hierarchy of pages that are all related to one another but everything funnels back to family law. And if you can get your interlinking right and you can actually create all of these key anchor pages… Maybe we do child custody and that links to the divorce page and then that has its own satellites coming off of it. Basically, what this does is this provides a very, very good user experience. Every question that they have about each one of these topics is already linked to from these pages and they can get there very easily. What that does also is when Google is crawling your website, it is finding all the information that it thinks that people are looking for. You know this information because you already found it in on the People Also Ask section and the Related Searches section.
Now, this can be a little overwhelming to put together. I understand that. And it’s actually not quite as complicated. It can be a lot bigger than this. But when it’s actually all laid down, it’s actually not very difficult. But it is a lot of content that has to be written. There is a lot of interlinking that has to be done. There’s a lot of technical stuff that has to actually be done. It’s totally doable. You can definitely do it. It just takes a little bit of effort.
Now, if you want my team to help you implement a system like this, then what I want you to do is I want you to click the link below this video and I want you to book a free strategy session with my team. And what we’re going to do is we’re going to look at your website and we’re going to let you know exactly how we can help you. And we’re going to determine if we can help you also. That’s a big part of it too. If we can help you, then what we’ll do is we’ll tell you how we can help you and we’ll let you know what that looks like and what the program looks like. At that point, you can decide if you want to have us help you or if we want to try to take this on on your own. There’s no obligation. The call is completely free. All you have to do is click the link below, enter your information, just answer a few questions so we can learn a little bit more about your law firm and your goals, and then we’ll do a free strategy session with you where you can learn about everything that we do and how it actually works. If you have any questions about this, please feel free to leave them in the comments below. I will see you in the next video.
How Lawyers Can Use the Team Selfie Hack to Market Their Firms
Can taking a selfie actually improve your law firm’s ranking in Google Maps? Well, the answer is yes. In this video, I’m going to tell you exactly how to do it. By the way, if you want more tips about how to get more clients for your law firm, then be sure to subscribe and be sure to click the bell so that you’re updated every time I create a new video.
Hey, everybody. Andy Stickel here, author of “How to Get More Law Firm Clients Without Losing Time and Money or Getting Screwed By a Marketing Company” and founder of Social Firestarter. In today’s video, we are going to talk about how to use selfies to get into Google Maps, to get your law firm ranked in Google Maps and the Google 3-Pack. What’s really important about this is that people use Google 3-Pack like it’s the yellow pages. It’s really important that you rank there. I want to show you what typically happens.
Typical Ranking
Now, when you have a Google Maps ranking, you’re typically going to rank within a geographical location of a specific city. Let’s say your office is in Miami. Let’s say that this is the city limits of Miami and your office is located right there. What ends up happening is that you get some pretty decent rankings. You’re probably in the top three. Right there, if this is the city. As you go around, you start getting maybe fourth, fifth, sixth in that area of Google Maps. But, then what ends up happening is that in this area of the city, you end up getting no rankings whatsoever.
You Can Change This
So the goal is: how do we take this blue circle right here and expand it so that, when someone actually does a search, you rank in the entire area, not just really well in this really close area and then okay in this area and then non-existent? Here’s how you actually do it.
What you need to do is you need to take selfies around the entire city. But, there’s a very specific way to do it. You have to use an iPhone with the location services turned on. And the best way to do this is to have different members of your team do this. You can use an iPhone. You can use an Android. You just have to make sure that the location services are turned on. Now, let me show you again. Let’s say we’re using the same scenario and your law firm is located right here. What you’re going to want to do is pull up the map of your area and you’re going to want to take selfies at all these different locations. You could take them like this. (It’s helpful if you can actually find landmarks that are at those locations.) What happens is when you take the selfies at all these different locations around the entire area, around the entire city, then, when you’re using your phone, it’s actually storing the latitude and the longitude data of where each of those pictures was taken. These photos are gold! What you do next is you take those photos and you upload them to the team’s section, in the photos of your “Google My Business” photos. What ends up happening is now you’re relevant for all these areas because you’ve got these latitudes and longitudes on your Google Maps. What ends up happening is this. (We’ve seen this many times.) That’s what ends up happening. You end up becoming more relevant for the entire area.
Let Us Share Our Free Hacks And Tricks With You
Now, this is just one of the many, many tricks that we use to get our clients ranked in Google Maps so that they can get more phone calls, generate more leads, and ultimately make more money. So if you want to learn about how we can help your law firm get on Google Maps using strategies like this and a lot more innovative strategies as well, then what I want you to do is click the link below and book a free strategy session with my office.
What we’ll do is we’ll evaluate your website, we’ll let you know what we would do and what you can expect, and then, at that point, you can decide if you would like to move forward and you’d like to join the program. There’s no obligation if you book a call. But you’ll get a lot of value out of the call because we’ll be able to give you a lot of insights on your website. So if you’re interested in having us help you do this for your law firm, get you ranked in Google Maps so you can get more cases and ultimately grow your law firm, then click the link below and book a strategy session today.
Legal Marketing Tip – Write Facebook Posts That Actually Get Results
Hey, everybody. Andy Stickel here. I would like to share some information with you from a family law attorney named Daniel. I just received an Email from Daniel and he gave me his permission to let you in on his experience. Here is what Daniel’s email read,
Danial’s First Attempt
“Andy, I followed your advice on the Profit For Law webinar. I scheduled a webinar and sent a link to clients. I posted them on my socials. I ran and boosted ads on Facebook and have one registered person and no attendees. I’m emailing during my webinar.” I’ve been telling people that one of the best things you can do right now in a pandemic – and, honestly, really, anytime but especially right now – you can do live Q&A webinars.
Daniel happens to be a family law attorney. So what I told him is, “You can go on and create a webinar where basically you say, ‘Hey, listen. If you have any questions about child custody or child support or visitation or family law or anything as it relates to COVID-19 or anything at all, then go ahead and come on this webinar. I’ll answer all of your questions live.” So he sent me his ad and I want to critique the ad live and I want to show you some of the things that I would do differently and maybe a few reasons why I think that this ad didn’t work as well as he wanted it to. Hopefully, this will give him some ideas on what he can do in the future. So, scrolling down through his email here, I find his actual ad.
The Ad
The top is titled (misspelled) COVID-19, When your first word is a typo that’s not good. The ad reads, “COVID-19: Divorce & Family Issues During the Corona Pandemic. Free webinar. Let me answer all of your divorce and family law questions during this interactive webinar. April 7th, 2020 at noon. Register in advance for this webinar.” And then we’ve got a link. The ad supports a picture of a family right here. And then we’ve got, “Law Offices of Daniel Clement.” And then “Sign up.”
(Issues)
Now, a couple of issues here. First of all, one of the first things that I would be concerned about. This is a human nature thing so I don’t want to hear anything about this. This is going to be a little controversial but this is a human nature thing. This ad, to me, looks like it might be from Asia. Because it looks like we have an Asian family. I’m not sure. I think you’re in New York. Right? So one of the things that I would do is try to make sure that my target audience is represented as a picture. Don’t read into that as anything more than it should be. That’s basically just what it is. And when people look at things, they want to see themselves. I don’t know anything about this photograph. However, when I look at the people represented in the background of the picture it does not strike me as being an American couple and it doesn’t remind me of anywhere I have seen in the United States. I think this might be a photograph of an Asian couple. I’m not really sure to be totally honest with you. But that’s one thing right there. The picture could be an issue. So I would probably make this a little bit more to look like the type of people that your regular clients are. Now, if you’re going for people of Asian descent, then that’s fine. That’s perfect. This image is good. But that would be my first thing.
Editing
For the headline, you could do something like, “Free COVID-19 child custody/support and family law Q&A.” Something like that. I think if you ran something like this, then I think you have much more luck. Let me switch back over here. I think if you ran an ad like that and with a different image, you would have much more luck getting people to this post.
The second thing, obviously, we have to make sure that COVID is spelled correctly. The formatting on the ad is extremely off. The most important line in the ad has lost its power because of its placement. Let me show you what I would do differently. I always go to the Hemingway App. Hemingway App is an app that is really cool because it actually forces you to write like a 3rd grader and not an attorney, (which is always a big problem).
What you typically want to do is say something like, “I’ve had many clients ask me questions about various family law matters. So I decided to host a free Q&A to answer all of your legal questions.” Now, you can already see this, which means that, as you can see what it says, it’s hard to read. It is too wordy. So what you want to do is you want to kind of whittle this down a little bit. “Many clients have asked me questions about various family law matters.” How can we simplify that? “About child custody support and other family law issues. In response, I’m hosting a free…” Actually, one tip is: if you can say “no cost Q&A”, that’s usually better for Facebook compliance. But try free. “I decided to host a free Q&A to answer any legal questions you may have.” And then we want to say, “I’ll be discussing all issues related to family law, including divorce, domestic violence, child custody/support, and more.” Okay. Let’s do, “I’ll cover many topics, including divorce, domestic violence, child custody/support, and more.”
Okay. Sometimes you can do something like that and just make it simple. I always try to make it yellow. Because if you can make it yellow, it means it’s much easier to read. “Many clients have asked me questions about child support and other family issues. In response, I’m hosting a free Q&A to answer any legal questions you may have. I’ll cover many topics, including divorce, domestic violence, child custody/support, and more.” And then you can say, “Please share this post with anyone who needs help with a family law matter in New York.” And then you can do dates. “April 6, 2020. Noon.” And then, “Register here.” Now, one of the things you want to do for the first line is you might want to say something like, “Child support/custody, divorce or domestic violence questions.” Something like that. Because that is the most important line of the entire thing. It gets their attention. Now, this is a much better ad that will get people’s attention. Now, the other part about is, right down here, where it says, “Law Offices of Daniel Clement,” that’s really important. Let me switch back over here. I think if you ran an ad like that and with a different image, you would have much more luck getting people to this post.
Now, the other thing is it looks like you actually published this from your business page. I would also publish the same thing from your personal page also and encourage your friends and family to share it as well and anyone else. And then if you have a wife or anything like that, have her share it as well and just get the word out. And if you ask people to share it for you and say, “Share this with anyone that needs to see this,” then what will happen is people actually will share it and it will spread and you’ll get way more than just one person at your webinar. I hope this was helpful. I hope this gives you some good ideas. I look forward to hearing how this works for you. I’ll talk to you soon. Thanks.
Find Out Why Clients Didn’t Hire Your Law Firm
Hey, everybody. Andy Stickel here. Hope you’re having a good day. Now, listen, a lot of times, I’ll talk to lawyers and they’ll say, “I really don’t have any new leads coming in but I need more clients.” I have a very simple solution, almost like a hack, that you can use to not only get more clients in the future but to get some clients right now.
Basically, it consists of sending leads that didn’t hire you a “Did Not Hire” survey.
A Did Not Hire survey is a survey that you send out to the prospects that didn’t hire you, to find out why they didn’t hire you. This is going to do two things for you. One, it’s probably going to reawaken some dead leads who were about to hire you and were ready to hire you. However, at that moment life happened or COVID happened or whatever happened and they didn’t actually hire you. Now, you’re contacting them and you’re starting the process again and it’s going to make them think, “Oh, right. I do need to hire that attorney for that thing that I need to handle.” The other thing it’s going to do is it’s going to provide you with some very valuable insights into why they didn’t hire your firm.
An Unnoticed Problem
If you start seeing a common theme, then maybe you can address those things and, in the future, you can avoid whatever the reason that they didn’t hire you and you can use that to get more clients. It’s really simple. Sometimes, we have unnoticed issues. A survey like this can point it out for you.
All you have to do is go to Google Forms, which is completely free, or SurveyMonkey, which is a free version of that also. You can send it to people via text message or email. You can send them the survey and get them to give you some feedback about why they didn’t hire your law firm.
What To Ask
There are a couple of questions I would ask. The first question I would ask is, “Were you considering hiring our law firm?” The reason you want to ask this is that if the answer is no, then you can pretty much discount the rest of their answers. Because if they weren’t considering hiring you, then it’s probably not someone that’s really going to be valuable to you anyway. The next question is, “Are you still looking for an attorney?” That’s an obvious reason. If they are, then there might be a way that you can get in there. The third question is, “What ultimately led to your decision to not hire our firm? Please be as specific as possible.” Obviously, you’ll get a lot of gold there. You can also ask, “Is there anything else that you’d like to tell us?” A lot of times, people will volunteer information that you never would’ve even thought of if you do that. The final question is, “Would you like us to follow up about having us represent you?” If you send this out, then what will happen is you’ll definitely reawaken some old leads. You’ll also get really valuable information that will allow you to do a better job. Maybe there’s something that’s happening. Maybe there’s some part of the process that is actually turning people off and you’ll discover it in this survey. This is a really good habit to do. Not even when you’re slow. Just all the time so you’re always reevaluating your law firm.
Free Leads
Now, another thing. If you’re trying to get more leads for your law firm and things are slow, then what I’d like to do is I’d like to personally invite you to check out a free training that I created that teaches you how to build a marketing machine that will get you, clients, for the rest of your career without having to pay for it. It’s completely free. All you have to do is click the link below this video, enter your information, just your name and your email address, and you’ll be taken directly to the training. We’ll show you the three secrets to getting clients from social media for your law firm. The training is about an hour long.
You’re going to want to make sure that you have a pen and paper and take really good notes because this training can absolutely change your life. Let me know in the comments below if you use this didn’t hire a survey, how it goes for you, and if it works. I hope to see you at the training. I hope you have a great day. Thanks.
