Can LinkedIn Marketing Help You Find More Business Law Clients
Question:
My law firm deals with business clients. Should I target these clients on LinkedIn? What kind of strategy should I use?
Answer:
LinkedIn would be good. I would also target Facebook. I haven’t really played around too much with LinkedIn’s ads, but I know Facebook. If you’re targeting business clients on Facebook, you can do that very easily. LinkedIn, I don’t know how their advertising system works in terms of actually running ads but the strategy is the same.
What you need to do is start creating content that provides solutions to problems that many business owners have. For example, if you do the intellectual property or let’s say so you are a business attorney so you probably deal with businesses that have contractors. You could create a video that says “Does your business use contractors for work? Here are three ways that most businesses get in trouble by using contractors.” Then you can talk about how when they treat contractors like employees but they classify them in the contractor. They give them a W-9, but they are really an employee, so they’re not paying the payroll taxes. You could talk about how they possibly don’t have work for hire agreements with their contractors so there’s a potential that the contractor could cause some issues that way.
You just figure out what the problems are that business owners have that you can help them solve. Then provide videos that help them solve those problems and run them as ads. I don’t know the structure or I don’t know the platform of LinkedIn, but with Facebook you can run engagement ads and basically like figure out who are the business people like Tony Robbins or Gary Vaynerchuk or Russell Brunson or Richard Branson. Basically, what you can do is show this video to everyone that likes Tony Robbins and Gary Vaynerchuk and Richard Branson and is interested in entrepreneurship. Then just run it as an engagement ad and start helping people solve problems. People will naturally contact you.
That’s just how it works. That’s literally the strategy that I use. I solve problems for lawyers and they naturally contact me, so it works out pretty well. That’s what I would do. I mean the strategy works whether it’s LinkedIn, whether it’s Twitter, whether it’s Instagram, whether it’s Facebook. The overall core strategy is the same. The difference just comes down to how do you technically run it and I don’t know the answer to that on LinkedIn but the strategy is the same.
