CASE STUDY: How We Helped One Lawyer Rank #1 On Google, Sell His Practice, And Retire in Hawaii

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Andrew Stickel

Three Tips For Content Writing

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You may choose to have a great deal of written text on your website or very little. Obviously, it depends to a great extent on the products or services you offer. But whether the written content on your site is extensive or minimal, it needs to target your most likely prospective clients and be clear, precise, and engaging. Your written content must also function to boost you in the Google rankings. If you don’t consider yourself a writer, consider getting some help with your marketing efforts from a professional internet marketing firm. Here are three basic recommendations for the text on your website and blog posts:

1. Use keywords and phrases abundantly, but naturally. In the earlier days of the internet, Google rewarded keyword-heavy content, but marketers quickly found that using too many keywords makes reading awkward and waters down your message, and they also learned that their competitors could do precisely the same thing. Engaging content that naturally “weaves” a few keywords into your text is the winning approach.

2. Your content must target your prospective clients. Your goal is to “connect” and then to “engage.” Real estate agents can assume their website visitors are at least thinking about buying or selling a property; attorneys can assume their visitors are people who need legal advice or services. When you are writing, you are writing with a specific purpose – connectivity and engagement – for specific readers. Always keep your target audience in mind. Don’t try to reach out to everyone; that only leads to a failure to target anyone.

3. Keep it simple. Avoid technical terms and professional jargon. If you’re an auto mechanic, you obviously are not marketing to other auto mechanics. In fact, you’re marketing to people who probably know nothing at all about automobiles. The same principle applies to realtors, attorneys, and everyone else. Plain, straightforward language is the key.

Let a good internet marketing firm handle your website text, blog posts, and other content needs. You be able to work directly with a professional writer who understands the internet and understands your marketing needs. Online marketing help is here, and there’s no reason to wait. Make the call to an internet marketing firm and get started today.

The Right Thing, The Right Way

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If you type “buy Facebook likes” into Google, you’ll see how easy it is to buy phony internet followers. You can buy 1,000 Facebook likes for $29.99; 1,000 Twitter followers for $12; or any other type of fake social media credential, from YouTube views to Pinterest followers. Celebrities, businesses, and even the U,S. government have purchased phony Facebook likes from “click farms,” boiler-room operations where workers like, like, and like with thumbs up buttons and retweets that inflate the numbers.

Don’t try this. It’s a waste of your money, because your goal as a marketer is to create real relationships with real online visitors, convert those relationships to clients, and in the end boost your bottom line. Internet marketing requires authentic engagement, something that can be genuinely difficult for busy business owners and professionals. Working with an experienced internet marketing agency is a much wiser option than buying phony influence. Internet marketing professionals can help you win views, likes, and retweets by earning them. Instead of wasting your money with shady operators based overseas, an internet marketing agency offers professional, hands-on marketing services and advice that legitimately boosts your online brand and presence.

Between 2005 and 2012, the percentage of internet-using American adults on social media leaped from 8 percent to 70 percent. In 2005, Facebook had 5.5 million users; at the end of 2014, it claimed 1.4 billion users. Professionals love social media because the leads generated through social media have a much higher chance of converting into actual clients. Google’s algorithms consider social media, so a large following lifts your position in search-engine rankings.

Researchers have determined that buying and selling fake followers, likes, and retweets is a half-billion-dollar-a-year business, but only those creating and selling the deceptions are profiting. Lawyers, financial advisors, real estate brokers, and other professionals cannot be caught in unethical behavior. If you’re ready to do online marketing the right way, or if you’ve been doing it right all along but you need some fresh ideas, talk with the professionals at an internet marketing agency as quickly as possible.

Take Advantage of Youtube

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Internet marketers are increasingly interested in the possibilities and potential that YouTube offers. It’s only in the last five years that YouTube has been seen and used as a marketing tool, and marketers are liking the results that YouTube delivers. YouTube attracts well over a billion unique visitors every month. It lets you visually demonstrate your product or service directly to potential clients, and it lets you look them directly in the eye. If you want or need help or advice about establishing a YouTube channel and getting the most out of your video marketing efforts, an internet marketing company can help. Don’t wait to make the call and get the marketing help you need.

In addition to demonstrating how a product is used, YouTube lets you answer viewers’ questions, offer commentary and advice, and conduct interviews. Coordinate your online marketing – use your blog and Facebook page to take visitors to your YouTube channel. Keep track of your subscriptions, likes, and comments to get an idea about what’s working. Create some kind of “teaser” or introduction to your videos that grabs a viewer’s attention, and use still pictures, charts, and slides as little as possible. You want to exploit the video medium with some kind of live action, even if it’s just you speaking, as much as possible.

Windows Movie Maker is fun to play with, but effective, professional videos are going to require much more. Don’t take any chances with low-quality productions, and don’t put anything less than superlative videos on your YouTube channel. You can get all the help that you need with video – and with your other marketing efforts – by working alongside the professionals at an experienced internet marketing company. YouTube is an unmatched marketing resource, so you really can’t afford not to use it. Don’t wait another day to make the call and speak to experienced internet marketing professionals who are ready to help.

Marketing For Conventions And Trade Shows

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If you aren’t taking full advantage of the opportunities that internet marketing offers, promptly seek some advice from a professional internet marketing agency. For example, your online marketing can help you get the most out of conventions and industry trade shows. Here are some recommendations for your next convention or trade show:

1. Build excitement on Facebook and Twitter. When people know that you’ll have great offers and promotions, they’ll look for you. Use Facebook and Twitter to remind your friends and followers, to provide information about the event, and to promote any deals you plan to offer.

2. Attract more attention at a trade show or convention with contests and special events. At most trade shows, the more creative you are, the better.

3. Especially in the final days before a show, ask others to share the details about your display and any special offers or special events.

4. Create a feeling of excitement by posting and tweeting from the floor of the trade show. Set up a “countdown” to a special giveaway or event.

5. Invite bloggers to the trade show and to your display. They’re always looking for a new topic, and they have readers.

6. Gather as many names and as much contact information as possible, especially email addresses. Trade show marketing – like all of your marketing – is about building relationships.

7. Always be hospitable and warm both online and in person. Don’t worry so much about selling. Building long-term relationships is best accomplished by being low-key – not high-pressure.

If you’ve never been involved in an industry trade show or an industry convention, try to find an upcoming event that’s right for you. It’s a genuinely superlative way to meet potential new clients and to learn from experts – and you never know where the opportunities might lead. For more ideas about taking full advantage of your online marketing, contact an experienced internet marketing agency as quickly as possible.

Don’t Get Stuck In The Past

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A website has to be updated frequently, and the truth is that thousands of websites need more than just an update – they need a complete overhaul. If you haven’t renovated your site for two or three years – or longer – it’s time to update with the help of an experienced internet marketing company. If you’re an attorney, a real estate agent, or a professional in any other field, you already know that when consumers seek your professional services, they go online to find you. Thus, your website must “feel” welcoming and inviting, be up-to-date, and provide practical, engaging content. Here are several reasons why your website – and all of your online marketing – may need a complete overhaul:

  • Three or four paragraphs about how you are “extremely skilled” or “exceptionally knowledgeable” is too much. Don’t oversell. Instead, demonstrate your skills and share your knowledge, or as the writing teachers say, “Show, don’t tell.”
  • Thousands of blogs haven’t been updated in two or three years; the truth is that a blog should be updated two or three times a week. If your last blog post is dated 2012 or 2013, a visitor might get the idea that after you’ve started something, you don’t follow through. Make your blog work for you. An internet marketing company can help.
  • A website needs to be built and organized logically, and navigating it must be easy. Today, every website must also be fast-loading and mobile-friendly.

Consumers expect you to be easy to find online, so make it easy to find you. You must have an exclusive website, but you also must be on Facebook, Twitter, LinkedIn, and Google Plus.

Let a good internet marketing company bring your website up-to-date and coordinate your online marketing across the internet. Online marketing help is here. There’s no reason to wait. Make the call and get started today.

The New Hack Attacks

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Whether you’re a corporation, a small business, a professional practice, or even a small local non-profit, you really must protect your websites, clients, and confidential information from hackers and other criminals, now more than ever. They’re everywhere online, and everyone’s a potential target. A substance abuse recovery center near St. Petersburg, Florida, had its website hacked in May by hackers purporting to be anti-American extremists. While it’s only a small news story, and the website was quickly repaired, it’s another reminder that anyone can be the victim of hackers. According to the FBI, the attack on the Footprints Beachside Recovery Center’s website is not an isolated incident.

The real threat, of course, isn’t from vandals who want your website visitors surprised by outrageous messages – as bad as that is. The real threat is from hackers who are trying to steal from you, whether they’re after money or privileged information. Everyone involved in online marketing should have powerful, cutting-edge protection against the malware that hackers use to infect websites. If you don’t have that protection, or if you’re concerned that what you have might not be sufficient, discuss your concerns at once with the professionals at a good internet marketing agency. They can look at your overall internet marketing, determine your security strengths and weaknesses, and make the recommendations that will protect you, your clients, and your websites from hackers and thieves.

Obviously, protecting the confidential information of your clients is your first security priority. The whole point of internet marketing is gaining the trust of prospective clients, so you can’t let anything happen that might damage that trust. Make sure that you have the up-to-the-minute, cutting-edge technology that will shield you from anything the hackers can throw at you. Consult as quickly as possible with a professional internet marketing agency about the reliable and effective protection that’s right for you.