CASE STUDY: How We Helped One Lawyer Rank #1 On Google, Sell His Practice, And Retire in Hawaii

Follow Us

Homepage

Andrew Stickel

What Analytics Can And Can’t Tell You

by

When you launch a blog, a new website, or an online marketing campaign, don’t be overly concerned at first about numbers, web traffic, and analytics. The amount of traffic to your blog and website and the number of readers is not the final word about your online marketing “success.” If you are consistently interacting with your online friends, likers, and followers, you are building your online reputation and establishing trust. In the long term, a few positive interactions on social media may be worth more than big numbers and good analytics.

Nevertheless, a little understanding of website analytics can help you attract more readers, creating those important opportunities for interaction and trust. Analytics can tell you precisely the number of visitors to your site, how long those visitors are staying on your site, where those visitors are located, and what’s on your site that is drawing their attention. The important numbers to look at are your visitors and your bounce rate. Analytics can tell you how many people visit your site in an hour, day, week, month, or year, how many are first-time visitors, and how much time they spend at your site. Your bounce rate is the percentage of visitors who leave your site after viewing only the landing page. If your bounce rate is high, you probably need to be retaining more visitors. Let a professional internet marketing company help.

The numbers provided by analytics can tell you what’s working and what isn’t working on your website, but you may require some help to fix what isn’t working. An experienced, professional internet marketing company can help you keep visitors and help you convert them into clients. The future offers abundant marketing challenges and opportunities for success, but you’re going to need more than analytics. Choose the smart option, and put your online marketing in the hands of the professionals at an experienced internet marketing company. Make the call right away.

It Might Be Time To Renovate

by

You’ve certainly noticed that almost everything wears down or wears out and has to be replaced after a few years. You can’t drive a car or wear a shirt forever, and your website is no different. If your website hasn’t had a complete renovation recently – especially in the last four or five years – it possibly even looks outdated. Let a professional internet marketing agency help. The right internet marketing agency can bring all of your online content up-to-date and manage it over time to keep it that way. If you are an attorney, a real estate broker, a financial advisor, or in any other profession, you already know that in 2015, when consumers are looking for professional services, they go online. You need to be prepared.

Think of your website as your online office. Prospective clients and customers appreciate an up-to-date site. They can leave with just a click, so your website absolutely must be easy to navigate, mobile-friendly, comprehensive, and accurate. What about your other online content? Did you start a blog or a video series and fail to follow it up? An internet marketing agency can get your blog and/or videos up, running, and working for you. Your options are almost unlimited. The services of writers, videographers, and web designers are all available to you through one professional agency.

Consumers seeking professional services today are looking at a lot more than your website. They also look at your reviews and social media pages. Your site should make it easy for prospective clients to locate you on Facebook, Twitter, YouTube, and anywhere else you have content. An internet marketing agency can help you create and coordinate your marketing and your online presence consistently across the internet. If your online office needs a renovation or if you simply want to discuss marketing strategies, have a consultation with the online marketing professionals. Contact an experienced internet marketing agency without delay.

Four Tips For Great Video Marketing

by

In August 1981, the first music video ever broadcast on the MTV network was a song titled “Video Killed the Radio Star.” Thirty-four years later, video is still perhaps the most powerful communications tool available to us. The short videos favored by internet users are easy to consume, engaging, and don’t require a lot of reading to get the message across. Of course, you can’t just start making videos without a marketing strategy, and that’s where an internet marketing company can help. Here are four tips for a successful video marketing strategy:

Create a video “series”: You can’t tell your visitors everything you want them to know in one long video. Short videos are a good fit with today’s fast-paced lifestyle, and a “series” of good videos will create a loyal following.

Tell stories: Viewers respond to narratives, not lectures. Use real-life examples and stories about real people. Try to avoid specification sheets, bullet lists, and similar “hard” data.

Keep it short: The average length of the top ten most shared video ads in the world is 4 minutes, 11 seconds. There’s no perfect length, and length to a great extent is dictated by content. You don’t need to repeat anything twice – viewers can watch as often as they like.

Teach viewers something: Whether it’s how to build a backyard fire pit or how to have a criminal conviction expunged, viewers want to feel they’ve learned something useful from a video. Always offer something of practical value.

Setting your business or professional practice apart by marketing with video can be a genuine advantage in a world of text-dominated marketing. Setting up your video campaign properly could be the key to bringing new clients and customers to your door. Let a professional internet marketing company explain your video options in detail and help you get started. Your competitors may already be using video, so don’t wait to make the call.

Reaching A Younger Audience

by

Nothing is wrong with traditional marketing methods – yellow pages ads, radio and TV spots, and billboards – but to reach younger potential clients, you must be on the internet. However, if your website is just a digital version of your yellow pages and television advertising, it won’t help you much. Younger customers are looking for businesses and service providers who have an “active presence” on the internet. That’s going to take some time – and some thought – to establish, and you should have help from the marketing professionals at a well-established internet marketing agency.

Social media is now the predominant way many people under thirty communicate. They turn to Facebook, Twitter, and other social media sites to get news, weather, information about upcoming events, and information about products and services. Before purchasing products or services, these savvy young consumers will scan over your website, read your reviews, and determine if their friends – or friends of friends, or others they trust – were satisfied with your product or service. Especially when hiring a professional – a doctor, financial advisor, real estate agent, or attorney – young consumers today take pride in being thoroughgoing researchers and smart consumers.

How do you establish an “active” online presence? Obviously, you need your own, comprehensive website, and you need to be on Facebook, Twitter, LinkedIn, and Google+. Frankly, you need to do more than “be” there. You need to be active on Twitter and Facebook, posting and tweeting several times a week. You need to have an up-to-the-minute blog. You need to link everything back to your website and coordinate your marketing across the internet. You need to answer questions, engage readers, and demonstrate that you are a real person who has the answers that your online visitors seek.

Let a professional internet marketing agency help. A good marketing agency can design your websites and other pages, write your content, including your blog posts, and create videos, podcasts, and all of the other marketing tools you need. You can reach the under-thirty consumer, but it does take time and effort. Take the first step toward boosting your bottom line and make the call today to an internet marketing agency that can help you reach all of your potential clients.

It’s Not Going Away

by

Some professionals are still wary of the benefits of internet marketing. They imagine that it takes hours to design, write, and post marketing online. They also know that you can’t go to the bank and say, “I have no money to deposit but here are a dozen retweets and 75 likes.” If these kinds of thoughts and concerns have made you cautious and wary, that’s good. It does take time to launch an effective online marketing campaign, and your likes and retweets will – at least at first – grow a lot faster than your bottom line.

Discuss your concerns and reticence with representatives of an internet marketing company. Good marketing professionals will be sensitive to your concerns. They’ll be able to do most of the marketing work for you so that you can focus your time on the clients you are serving today. From design to content creation to week-by-week management of your marketing campaign, the right online marketing company can do it all – or almost all of it. And while you can’t deposit likes or retweets, online marketing gives you the chance to connect and engage – and most importantly, convert into clients – readers who like and retweet your work.

You wouldn’t think of never using your telephone. It’s a vital tool. Yet when telephones first emerged in the late 19th and early 20th centuries, many people resisted them. Churches worried about their phones ringing during a service; attorneys didn’t want a phone ringing while they counseled clients. It seems silly today, but it always take some time to adapt to new technologies. The internet is no different. It’s not going away. Get the help you need to take advantage of the internet, and contact the professionals at an established internet marketing company as soon as possible. They can address your concerns and offer the answers you need, but you must take the first step and make the call.

Why Are They Leaving?

by

While it’s imperative to generate traffic to your website, that’s only the beginning. When visitors arrive at your site, you want to do three things: connect, engage, and convert visitors into clients and customers. Your website analytics can tell you if people are arriving and leaving your website. The “bounce rate” in your analytics is determined by visitors who view only the page they land on and then leave. A high bounce rate (50 percent or higher) means people are leaving your site without engaging or even looking at other pages. What the analytics can’t tell you is why people leave your website. Here’s why:

    • An outdated or unattractive design: Do not underestimate the psychological power of a website’s design. If your design is bland or outdated, a visitor may subconsciously assume that your products or services are equally bland or outdated.
    • Poor writing: If your written content is stuffed with keywords or technical jargon, a visitor probably won’t even try to read it.
    • Insufficient data: Website visitors are looking for something, so you need to ensure that they will find it. Your site doesn’t have to be an encyclopedia, but it must be comprehensive.
    • A lack of responsiveness: A website in 2015 has to load quickly – in about three seconds, honestly – and it has to look good on mobile devices and tablets as well as desktops. More than half of your visitors in 2015 are accessing your website with a mobile device.

Finally, you don’t want to aggravate your visitors with annoying popups or poor quality video. An experienced, professional internet marketing company can help you retain your visitors and deal with all of these issues, from design to content writing to video production. Make the wise choice that thousands are making, and put your online marketing concerns in the hands of a professional internet marketing company. Someone is probably visiting your website right now, so don’t wait to make the call.