CASE STUDY: How We Helped One Lawyer Rank #1 On Google, Sell His Practice, And Retire in Hawaii

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Andrew Stickel

The Word About Links

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When you want potential customers and clients to find you online, one way to help them is to have plenty of smartly-placed inbound links distributed across the internet. All of your social media accounts and any content that you create should link back to your website. Of course, you’ll want others to also provide links to your site and to like, share, and retweet your content – frankly, as much as possible. But you have to reciprocate. Let a professional internet marketing firm help.

A decade ago the rule about links was simple; acquire all the inbound links you can, and never place outbound links on your own website. Why would you give visitors a reason to leave your site after investing time and money to bring them there? A decade later, the rules have changed for several reasons, and if your website doesn’t offer a few outbound links, Google will start dropping you in the search engine rankings. One of the conditions for a high ranking is that you have at least a few appropriate and high-quality outbound links as well as inbound links. Google now characterizes sites with no outbound links as “dead ends,” and those sites will not be ranked near the top.

Try to place inbound links whenever you speak to the media or write a local op-ed column, Are you part of a civic group, a professional group, a faith community, or some other local organization with an online presence? Opportunities for placing inbound links are abundant once you start seeking them. Your outbound links need to be chosen and placed strategically. They should take your visitors only to sites that provide practical and engaging information that expands on your own content – without competing with your product or service. You always want to link to favorable media articles about you, your products or services, your business, or your professional practice. A professional internet marketing firm can help you with fresh ideas and with any or all of your online marketing needs. Make the call right away, because the internet never closes.

Advice From A Champ

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ESPN and ESPN.com is the heavyweight champion of the world of sports media. In 2014, ESPN.com averaged 16.6 million daily unique visitors, a 14 percent increase over the 2013 figure, and ESPN.com is only one of the corporation’s multiple websites – not to mention, of course, its television and radio empires. Patrick Stiegman, vice president and editor-in-chief of ESPN.com, recently offered some insights regarding ESPN’s success, and if you are marketing on the internet, these are insights that are worth considering.

Stiegman’s first recommendation might be a little unsettling. He says to embrace chaos. Don’t be afraid to try new ideas, new approaches, and new media. For professionals and businesses, this could mean podcasting, video, multiple websites, live webcams, and more. Try some experiments, then focus on the ones that work and learn from the experiments that don’t. Stiegman’s second suggestion is to focus entirely on serving your audience. For online marketers, this means meeting the needs of your online visitors with engaging, practical, and informative content – without regard to how it’s packaged as a blog, podcast, or video. If you meet the needs of your visitors, everything else falls into place.

Finally, Stiegman says, be a “bowling reporter.” In other words, get every detail right. Stiegman has covered Super Bowls, but he started as a bowling reporter for a local Wisconsin newspaper. Be diligent. Get the basics right. And give your customers what they’re looking for. An internet marketing company with a team of experienced marketing professionals can help you do all of the above.

You have everything to gain and absolutely nothing to lose by learning about the marketing possibilities and opportunities that an internet marketing company can provide. Whether you need to start – or to reboot – your online marketing from scratch, or if you just need help with blogs or videos, the right internet marketing company can take care of your online needs. Take a few minutes to learn more about online marketing and to discuss your own marketing with some professionals who can help. Don’t wait – make the call promptly.

Too Much Information?

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Online marketing advice is everywhere. Some of it is excellent. Much of it is dubious. If you type the phrase “internet marketing tips” into the Google search engine, it will return more than 79 million results. It would take several lifetimes just to read all of it. Obviously, anyone engaged in internet marketing is dealing with one big problem right at the beginning – too much information. Where can you turn to get the practical advice that you really need?

Consider working with a professional internet marketing agency. Good internet marketing professionals can cut through the jargon, confusion, and chaos. They can help professionals and small business owners like you come up with the marketing strategy that’s right for your professional practice or small business – and help you forget all of the dubious advice. Your online goals are simple: attract visitors to your website or blog and convert them into clients or customers. Of course, achieving that goal is somewhat less simple than stating it, but a professional internet marketing agency can provide all of the tools and advice you need. From initial website design to ongoing content creation and management of your marketing campaign, a sharp and experienced internet marketing agency can handle all or any part of your online marketing needs.

Marketing online in 2016 is going to be a lot different from marketing online in 2006 or 2010. You website will have to load quickly and be mobile-friendly. You’ll need to update your blog weekly or even two or three times a week. You’ll probably need to create some videos, and you may need translation services, podcasting, multiple websites, and other tools and options. It depends on you, your operation, your goals, and your current needs. Don’t wait to make the call and let the competition get a step ahead. Speak promptly with the professionals at an experienced internet marketing agency and take the first step to marketing success in 2016 and beyond.

A Website Is Only The Start

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If you’ve recently passed the bar, obtained your real estate license, or started up a small business – or if you are about to achieve any similar goal, you’re going to need a website, but a website is really only the start. You’re going to need an online marketing strategy that gives you a powerful presence on the internet, lets you start defining your brand, and sets you apart from the competition. The wise choice is to speak as quickly as possible with the professionals at an experienced internet marketing company.

What should you look for in an internet marketing company? Above all, you need to look for experience – people with extensive marketing backgrounds who know from hands-on experience which marketing strategies work and which don’t. What works for you is something that can only be determined by meeting with you and getting to know your operation. Every small business and professional practice is different. There is no “list of marketing rules” that works for everyone. You also need a marketing agency that actually delivers results. Look at the websites a company creates and the testimonies they receive from clients. Ask to see some hard figures. If you don’t find real, satisfied clients, look to another company.

You also need to work with marketers who are tenacious. Building your website and blog site isn’t the end of the job – it’s just the beginning. Keeping your online content up-to-date and making adjustments along the way should be a routine part of online marketing. Finally, you need to work with a marketing agency that’s big enough to get the job done right but still small enough to give your internet marketing the personal attention that it needs and deserves. If you are just starting your law practice, real estate agency, or small business – or if you aren’t happy with your current online marketing and you need some help – arrange as quickly as possible to meet with the professionals at an experienced internet marketing company. It’s an investment that you will not regret.

What’s New For 2016?

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Every year, new online marketing trends emerge as new hardware and software are developed, new companies offer their products, and new user preferences become popular. Those who can get ahead of the trends have a shot at out-marketing the competition; those who fail to act on the new trends can quickly fall behind. It’s always best to discuss your own marketing needs directly with the professionals at an internet marketing company, but you’ll also want to know about the trends that will “dominate” internet marketing in 2016, according to Forbes magazine:

  • Video ads will dominate advertising. Video ads are certainly nothing new, but expect to see more ads popping up in more places. With Google’s ownership of YouTube, the possibilities are fascinating.
  • Get ready for an explosion of apps. 2016 will be the year when more business owners realize the advantages of a dedicated app. Apps can do everything that websites can, and more conveniently.
  • Mobile will completely dominate desktop. In 2015, mobile traffic finally overtook desktop traffic in ten different nations. Desktop traffic could eventually, entirely fade away, so the future will be more about mobile-focused online marketing.
  • Virtual reality devices are here. In 2016, Oculus Rift and other devices will offer new advertising and marketing opportunities that are promising but still uncertain. Wearable “smart” devices will also be more popular – the Apple Watch was only the beginning.
  • Advertising will become more expensive, so sharper and savvier marketing efforts will be needed. Let an internet marketing company help.

Developing trends give anyone who markets online plenty to think about, and if you’re already running a business or a professional practice full-time, you can certainly use some marketing help – someone who can provide any or all of your internet marketing needs. Take the time to discuss your internet marketing goals and needs – and the developing trends – as quickly as possible with the professionals at an experienced internet marketing company.

Have Your Marketing Concerns Addressed

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Small businesses and professionals regularly face a number of quite daunting challenges. As the business owner, you are the one responsible for hiring the right people, increasing the bottom line, making the payroll, paying the taxes, and still managing to provide the highest-quality customer service. Oh, and, by the way, then there’s the marketing. You know that you must be marketing, but the immediately pressing priorities of today’s business are probably demanding your attention. Most business owners and their staffs struggle to find any time at all for marketing. Yet, you know you must.

Get the help you need right away by contacting an experienced internet marketing agency – an agency that provides comprehensive services to satisfy any or all of your internet marketing needs. Generally speaking, the biggest internet marketing concerns of professionals and small business owners are:

  • how to heighten your visibility and presence on the internet
  • how to generate more and better leads
  • a general lack of resources (people and time as well as monetary resources)
  • creating and distributing content (and the time it takes, which is considerable)
  • choosing the right – that is, the most appropriate and effective – social media platforms
  • staying abreast of the developing trends and the emerging technologies

A good internet marketing agency can address every one of these concerns. They can design the websites you need or refurbish the sites you already have. An internet marketing agency can create engaging and effective blog posts, videos, and podcasts as well as multiple and foreign language sites. A good agency works with a variety of website designers and engineers, artists, and professional writers, videographers, and translators to create your content and meet every marketing need. An internet marketing agency is always willing to discuss trends and ideas and to work with you on innovative marketing approaches. Find out more. Make a phone call and speak with the professionals at an experienced internet marketing agency right away.