How To Make Your Law Firm’s Blog Profitable
Where Should You Post Your Law Firm’s Videos To Attract More Clients?
Here’s The Question:
They’re asking, when they promote YouTube content on Facebook, so they take a video and they want to promote it on Facebook, is it better to upload the video directly to Facebook or is it better to just paste a YouTube link in?
Upload Directly To Facebook
The answer is to upload the video to Facebook and the reason why is because Facebook wants to keep people on their platform. So they’re more likely to share a video that is actually on Facebook that actually can stream in the newsfeed than they are to share a link to a competitor’s website.
They also asked about running an ad. I upload all of my content to YouTube and if you look at my lawyer marketing channel, you see that I don’t ever post a YouTube link. I always post the video directly on Facebook.
And I’ve had some assistants that have posted YouTube links so that would be the only time that you would ever see me post a YouTube link. And then I tell them “Hey, don’t do that.”
Think About What The Platform Wants
You always want to make sure that you think about what does the platform want. The platform wants you to stay on Facebook. They don’t want to promote something that’s going to take you to their competitor. So you’re going to get the best reach and the best results if you upload directly to Facebook.
The Best Group Setting For Your Law Firm’s Facebook Group
The Question
When creating a Facebook group, should the group settings be public, closed, or something else — and would the something else be secret?
My Answer
When you’re creating a Facebook group, your group should be closed — unless it’s a private group. If it’s public, then people can go to the group and look at everything without ever having to join. And you don’t want to do that.
What’s a Closed Group?
You want to make it closed. This means that they can find the group and they can see the “About Us” — the “About” statement. They can also see how many posts there are, who the admins are, and how many of their friends are in the group.
They can even see how many people are in the group, but they can’t actually see the content until they join, and that forces them to join. If you want to be a part of this, you have to join.
Ask Them Questions Before You Let Them In
And then there is another thing I do in my Facebook group. A lot of people probably remember this from when they joined this lawyer marketing group. I have three questions that you have to answer before joining, and the first question is: Do you want a free copy of my cheat sheet? If so, drop your email address right here.
Some people find me organically through the Facebook group or through Facebook and they never actually get on my email list but they end up in my Facebook group. This allows me to get those people, grab their email addresses and get them onto my email list because, at the end of the day, my email list is my most important thing.
So you can do that as well. You can say, “Do you want my free guide to avoiding foreclosure? Just drop your email address in this box and we’ll send it to you for free.”
And then, you can use other screening questions if you want. You can use that for an ask campaign, so you can say things like, “What’s the number one question that you have about bankruptcy?” Or, “What’s your number one question about DUI?” Or, “What’s the number one thing you’d like to learn about foreclosure?”
So What’s a Secret Group?
A secret group could be a paid group. I have Social Media Marketing for Lawyers Masterclass, my private coaching group, though that’s actually, not a secret group it should be. It’s a really small group, and you get private access to me. So, you can create a secret group like that if it’s something that you’re not really trying to publicly advertise.
Get More Law Clients With This Google Maps Directions Hack
Google Maps Driving Directions Hack
How To Use Location Targeting on Facebook To Get More Law Firm Clients
The Question I Received:
Is there a way to target people on Facebook that you’ve been around, meaning that if my phone is within a certain distance of people, will Facebook push my ads to them?
My Answer
No, I don’t know how to do that. I don’t think that Facebook can.
How to Target People Who’ve Been to Specific Locations
But here’s something that you can do: you can drop a pin on a certain location, for example, you can include anyone that’s been to my office. With your Facebook ads, you can select people who were recently in this location and then you can choose people within one mile of that location.
A One-Mile Radius Includes Too Many People
So if your location is in the middle here, let’s say this is your address here, then Facebook is going to basically say okay your office is here. And we’re going to give a one-mile radius, so we’re going to one mile this way, one mile this way, one mile this way, one mile this way.
So, this is actually a really big radius. The problem is that if you want someone who’s been right there, you’re getting people that have been right here and right here and right here and right here, so there’s never a really great way to fix this.
How To Narrow Down The Area And Make It More Precise
But I actually just saw a genius way that people fix this and I’m testing it and it’s working okay. I haven’t really tested it too much yet but basically what you do is you drop pins. You drop a pin right here and then you drop a pin in all of these locations here and set it to a one-mile radius but you exclude those radiuses.
You’ll see it once I draw it. What happens is that all these circles here are now excluded locations, so the only thing included is this location right here.
Now, when you actually do it, you can make it so that it’s very precise. So, we’re doing this with a hospital in Miami right now and we were able to get it close enough that everything except for the hospital campus itself is excluded. So, that’s one way that you can do that for Facebook targeting.
More Possibilities with Google Beacon
I don’t think you can target people that have been near you though I believe that you can do that type of thing with Google beacon. I haven’t really played around with it a lot yet. It’s a little big brother-ish and people might find it really creepy, but I believe that that’s something you can do with Google beacon.
Requesting Yelp Reviews For Your Law Firm
What is the nicest way to request that someone write a review for your services on Yelp? Yelp is a tricky one because Yelp doesn’t technically want you to ask for reviews.
