Andrew Stickel

I am Andy Stickel. Today I am going to give you three ways to improve your Google rankings. These methods will improve your Google Map rankings. The maps are when you search for something like “personal injury attorney” or “state planning attorney” or “DUI lawyer” and you’ve got that map with the three listings underneath of it. Sometimes there’s an ad in there and sometimes there’s not. But, I am going to show you how to improve your map listing so that you can be found by more people and get more clients.

Tip 1

The first thing that you want to do is add photos to your listings. This is what I tell all of my clients. Take your cell phone out of your pocket and take 20 interior pictures and 20 exterior pictures of your location. The pictures do not have to be fancy. They can be anything. Create a photographic walking tour of your office or just whatever you want. It does not matter because 99% of the people that go to your profile will never actually see these pictures.

The reason that you want these pictures and the reason is so important is because when you take a picture with your cell phone, I don’t know if you know this or not but the latitude and longitude data of the location of where the picture was taken gets baked into those photos.

When you take those pictures and then you upload them to the photos section of your Google My Business profile you’re going to be much more relevant for the geographical location that your office is located in and location proximity to the searcher is one of the most important search engine ranking factors for the maps. Make sure that you add 20 interiors and 20 exterior photos to your Google My Business profile.

Tip 2

The second tip is very easy to do (but often overlooked). Get your Google My Business categories right. Your Google My Business categories are very important. Especially your primary category. What you want to do is make sure to go to Google search. Search for the keyword that you most want to appear for. If it’s a criminal defense lawyer or family law attorney or divorce lawyer or whatever the keyword happens to be, and look at the competition. Look at what the competition has selected for their categories because if you search for something and you see that Google is returning a certain result for them (that is the result you are hoping for) you will probably want to use that too. Typically what we do with our clients is we look at the competition first because we want to see what Google is already ranking.

What we want to do is we want to look at the primary category. There are other categories that you can select as well, but the primary category is the most important one. A lot of times lawyers will select “lawyer” or “law firm” or “legal services” or something like that and all their competitors are selecting “personal injury attorneys” or “criminal justice attorney” which is kind of weird. If you’re a criminal defense attorney they don’t have the option of criminal defense. They have a criminal justice attorney.

There’s a lot of different categories so odds are if you’ve never done SEO or even if you have an SEO company a lot of times you have the wrong category selected so double-check your category. Make sure the category is correct.

Tip 3

Tip three. Check your page title. This is a bit more complicated than most lawyers get but here is what you can do. Again, you are going to Google to that main category. You will search “DUI attorney” or “Baltimore personal injury attorney” or Oakland employment lawyer” and you’re going to look at the pages that are ranking on the first page of Google. What you’re going to notice is in the Google SERPs (search engine results pages), there are a few different sections.

At the very top of the section, there is a blue section that you actually click on. That is the page title. What you’re going to notice is that the keywords, the location plus the practice area, are going to be in that page title. You’re going to notice a pattern. You’re going to notice that it’s saying personal injury attorney in Baltimore or Baltimore personal injury attorney or personal injury lawyer or personal injury law firm or lawyers and what you want to do is you want to look at the search engine results and look at what your competitors have set as that page title.

Then you want to change your page title to blend in with that. Often times what you’ll have instead for your page title will just be your brand name or something like that. That’s not going to cut it. A rule of thumb is typically geo plus practice area. So, Baltimore personal injury attorney or something like that will work for you.

Conclusion

These are three ways that you can easily and quickly improve your Google rankings so that you can get more clients and make more revenue. Add 20 photos of the interior business, 20 photos of the exterior of your business to your Google My Business profile, select the correct categories for your Google My Business profile and adjust the page title so that it matches what Google is actually looking for. So if you have any questions about this at all please comment below. I’ll help you out a push in the right direction and I hope you guys have a great day.

How to Get Law Clients from Social Media

November 7, 2019 by Andrew Stickel

How to Get Clients from Social Media

Hey everybody, Andy Stickel here. Today I’m going to show you the simplest way to get clients from social media. Whether it’s Facebook or Instagram or Twitter or anywhere that you can possibly imagine on social media. I’m going to show you the easiest way to get clients. It’s a simple formula. It’s a simple strategy. I use it all the time, and it works really well.

Step 1 – Client

The first thing you need to do is figure out exactly what type of clients are you trying to get. You need to figure out two things. You need to figure out what is it that they want and what is it that they’re afraid of. Once you understand that you’re going to create a simple piece of bait. This bait can be a cheat sheet. It can be a video. It can be an e-book. It can be anything like that. The important part is that you have to create it and it has to use what’s called a” how-to without “statement.

How-to Without Statement

The how-to without statement is the most important part of the bait because the how-to without statement is the title of the bait. A lot of people create these eBooks and cheat sheets and things like that, and then complain that they don’t work. The reason they didn’t work is because of the title. The headline was not good.

What we do is a very simple formula. Your title is “How-to (insert the thing they want) Without (Insert the thing that they fear). That is the title of your bait so it should be a very simple how-to without statements. For example how to get divorced without alienating your kids. It’s very simple. That’s exactly what you want to do. You want to figure out what is it that the people that you’re trying to target want and what is it that they’re afraid of.

Your Social Media Ads

What you’re going to do is you’re going to run an ad advertising the solution that you provide in your bait. You’re not going to advertise yourself. You’re not going to advertise your services. You’re not going to say hey, I’m a super lawyer and I’ve got $5 billion dollars in verdicts won. You’re not going to do anything like that. The only thing you’re going to do is you’re going to advertise the solution that’s in this bait. I do this all the time with Facebook ads. You can do it with LinkedIn, Twitter, Instagram. You could do it anywhere but what you want to do is create an ad that is advertising the problem that this bait solves.

Step 2 – Landing page and results

You want to make sure that when they click on this ad they end up at your landing page. Be sure the landing page they are taken to captures their email addresses. Basically all it is says thanks for clicking on our page. If you want our free “whatever you are offering” enter your email address we’ll send in and we’ll send it straight to your inbox. They go here. They go to the landing page. They enter their email address and then the bait is then sent to them. Then what you want to do after that is you want to send a follow-up email. This can be in an automated email. The first email that they’re going to get immediately is the one that delivers their bait. The second email is going to be an email that says thank you for, it should look like a personalized email. You want it to say hey, thanks for downloading our material. I saw that you downloaded our free information. Did you have any questions? If so shoot me an email or respond to this email and we’ll set up a time to talk.

Using that you will get a lot of people that will then respond to you. Say actually I do have questions I’m thinking about going through a divorce or I’m dealing with a child custody issues or something like that. Then you can start talking to clients and you can start building your business. That’s the easiest way to do it.

Closing

I kind of just went really quickly in this ad. If you want to watch a free 30-minute video presentation that shows you step-by-step exactly how to do this and not only that but it also backs it up with numbers, actually showed you exactly how much you should spend on your ad and how much all this stuff should cost you then click the link included with this video. All you have to do is enter your email address and we will take you directly to that training. It is 30 minutes. It shows you how to do this exact strategy step by step and it will definitely change your law firm. Click the link included in this video. Let me know in the comments if you have any questions. Let me know what you think of the strategy and we’ll talk to you soon.

Thanks.