The old advice, what you heard 10 or 15 years ago, was that you shouldn’t even worry about the quality of your content. Just stuff a list of keywords onto your webpages, buy some backlinks, and viola! – instant web traffic. Obviously, that’s not going to work in 2015. Climbing to the top of the search rankings is a lot more complicated now, but an experienced, professional internet marketing company can help. Google now looks for high-quality websites as well as keywords and backlinks, and your website visitors are looking for quality content too. High-quality content isn’t optional – it’s imperative, and a good internet marketing company can help you create that content, post it, and distribute it effectively around the internet. Your content can include:
Your blog: Your blog may be your most important online marketing tool. It has to offer engaging, useful, or entertaining information aimed directly at your audience – and at no one else’s. Your blog also needs constant updating – at least weekly.
Your videos: Video lets your prospective client “get to know you” up-close.
Podcasting: Podcasting done right lets you keep a listener’s attention for a longer period of time, so it gives you a chance to go “in-depth.”
Multiple websites: If prospective clients are not finding you online, they may need more ways to find you.
Foreign-language sites: Most people in the world do not speak or read English. They should still be your clients.
This list doesn’t even begin to exhaust the possibilities for content. But no matter what kind of content you post or what tools you use, the one imperative is that your online content must be of the highest quality – useful, practical, and engaging. A professional internet marketing company can help in a number of important ways. Don’t hesitate to make a call and arrange a consultation promptly.
