Understanding Search Engine Optimization (SEO)
Google’s main object is to provide the best result for the searcher. This includes providing the user with valuable content and a superior user experience.
As an SEO company, we know how to create a great website that meets these standards. We know the correct way to implement your keywords so Google associates them with your site and we know which elements are essential to move your website to the first page.
Did you know that your website has more than one means of entry? If not, then you probably aren’t blogging. Blogging is not only a great way to reach visitors currently on your website, but it also has the ability to increase the number of users that actually find your website. Pretty cool, huh?
SEO Benefits of Blogging
Perhaps the most attractive value of blogging is the search engine optimization (SEO) benefit. Each blog post that you create becomes an extension of your website, providing another opportunity for your site to rank for any number of keywords in the search engines. Every time that you create a post, if properly optimized, you will make yourself relevant to searchers for all keywords related to that particular topic, making them more likely to find you.
Search engines thrive on fresh content, and blogging allows your site to always be producing fresh content. When you blog on a regular basis, the search engines will find new content each time they crawl your page, causing them to index more pages and crawl more often.
How Else Does Blogging Help?
Blogging provides content for viewers of your website to consume. They are already on your website, so why not give them something to read? Now, lets say that you’ve written a great blog post and the user browsing on your website thinks that his peers may benefit from this article. He can easily share the blog post using social forums such as Twitter or Facebook, or he may email the blog post to others. Now his friends, family or colleagues are on your website because the blog on your site was shared with them.
Further, Google recently announced that it takes social media activity on a story into account when ranking pages, and this will only increase into the future. The more your pages are shared on social media sites, the more credible your entire page will be to the search engines.
That’s Great, But Who Has Time To Blog?
You’re busy running your business, so it goes without saying that starting a blog may not be top on your to-do list – not because it isn’t important, but because you simply don’t have the time. This is where we come in. We will draft as many blogs per week or month as you need. We employ a wide variety of professional writers and ensure that the writers working on your blog have experience in your field. This ensures that your website receives the content that is needed, while you’re able to focus on running your business.
While frequent blogging is great, if the blog is not properly optimized you are missing out on some major search engine optimization value. There are several elements to a blog and each one should be properly optimized for the keywords that you are targeting to get the most out of each post. We fully optimize each blog post, ensuring that the formatting is SEO-friendly and that all targeted keywords are present and in the proper location.
Your website design catches the eyes of visitors and potential customers, but the text or content is what persuades these visitors to stick around and buy.
We understand how important effective copywriting is during website development. Without quality copywriting, your brand and your company’s image are at risk. That is why we offer full-service content creation services that compliment your custom web design and amplifies your company’s brand.
We understand that quality copy is what matters and we focus on ensuring that your website content is:
- Precise, Scannable Content – The average Internet browser has a short attention span. People don’t have time to read through long pages of text just to find out what you are selling and why. Our content is well written and to the point.
- SEO Friendly – We will perform a keyword analysis to ensure that our content is optimized for search engines. SEO friendly content creation is crucial for your website’s online success. Although you want to attract search engines, we understand that humans are ultimately the ones reading it. Therefore, we utilize search engine optimization while keeping your content engaging and meaningful to the reader.
- Original Content – Your company is unique and original – therefore, shouldn’t your content be too? Copied content is not only unprofessional, but search engines and hosts may block your website because of it. That is why our content management team ensures your content is 100 percent original.